The role will lead our diverse and smart Marketing team and will be responsible for all marketing and growth metrics for all foodpanda verticals, including food and quick-commerce (D-marts and Shops). The incumbent will define and spearhead company-wide growth strategies together with the local team, regional (Thailand / Singapore), and central team (based in Berlin).
Be part of a diverse team driving the growth of the number one food delivery service in APAC with visibility in Europe, MENA, and South America.
Learn and grow with the best, and get the rare opportunity to build a brand that everyone loves, in one of the most exciting and fastest-growing regions in the world.
Responsibilities:
- Identify the growth opportunities and develop growth and marketing strategy to drive sustainable growth for the foodpanda platform.
- Optimize existing growth channels and continuously test new and crazy campaigns to uncover untapped growth opportunities, through CRM, digital, offline, and partnerships.
- Work closely with the different stakeholders within the company to develop an ATL/BTL approach aligned with business objectives for both short and long-term impact.
- Drive and optimize the local promotional campaign and incentive spending to achieve business growth.
- Spearhead seasonal or annual 360 marketing campaigns to drive brand TOM.
- Build the business position for online and offline partnerships for branding and acquisition through affiliate and short-term promotional events.
