Performance Marketing Lead
1 week ago
About UsBjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is t.....
About Us
Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, Bjak.com, helps millions find the insurance policy with the best value and highest coverage for them. Our investments in technology such as Custom API, blockchain, trading systems and data science is to enable easy access to financial services that were previously inaccessible or difficult to understand.
Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.
Role Overview:
We are seeking a dynamic and results-oriented Performance Marketing Lead to join our team. The ideal candidate will be passionate about driving growth through data-driven strategies. As a Performance Marketing Lead, you will have the opportunity to lead a team, collaborate cross-functionally, and implement innovative tactics to achieve our business objectives.
- Develop and Execute Performance Marketing Strategies: Lead the development and implementation of comprehensive performance marketing strategies across various digital channels such as SEM, paid social, display advertising, affiliate marketing, and more.
- Team Leadership: Manage and mentor a team of performance marketing specialists, providing guidance, training, and support to foster their professional growth and maximize team performance.
- Budget Management: Manage performance marketing budgets effectively, allocating resources to maximize ROI and achieve KPIs.
- Data Analysis and Reporting: Utilize data analytics tools to analyze campaign performance, identify trends, and generate actionable insights. Prepare regular reports and dashboards to communicate performance metrics and campaign results to stakeholders.
- Conversion Optimization: Collaborate with cross-functional teams such as product, UX/UI, and content to optimize landing pages, user flows, and conversion funnels to improve campaign performance and drive higher conversion rates.
- Stay Current with Industry Trends: Keep abreast of industry trends, best practices, and emerging technologies in performance marketing to continuously improve strategies and tactics.
- Collaboration and Communication: Work closely with other marketing teams, including content marketing, email marketing, and creative, to ensure alignment and integration of performance marketing initiatives with overall marketing strategies.
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement,
- Casual work attire
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