Job Description
Job Summary
We are currently seeking a Programmatic Planner to support RTB strategy and account management for HX, the programmatic buying operation at Horizon Media. This role drives planning and service for ad-exchange media (banner, video, paid social and mobile) for DR and Branding clients.
Main Duties and Responsibilities
Programmatic Media Planning- 40%
Client Service, Relationship-Building and Account Management- 40%
Capabilities Development, Marketing and Sales Planning- 20%
- Support planning of programmatic media across a portfolio of clients
- Educate internal and external clients on HX capabilities and case studies
- Manage relationships via account service on programmatic campaigns
- Collaborate with programmatic buyers on optimization planning, and with product team on capability development
- Support strategic planning to improve performance for key clients
- Represent Horizon programmatic in business development pitches
Supervisory Responsibilities
Work closely with Planners to ensure training and on-boarding of Assistants and Interns
Manage workflow across a pod of 2-4 Planners and Assistant Planners
Support knowledge sharing across the buying team via best-practice development and case studies
Knowledge and Skills Required
- At least 1.5 years of specialized programmatic planning experience
- Proven ability to build relationships
- Proven ability to thrive in highly collaborative work environments
- Advanced ability to capture and recall detailed information on media buys
- Preference to work on the disruptive side of business, with new technology
- Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live media environments
- Strong familiarity with ad operations and campaign management (e.g. tagging, ad-servers, viewability tracking)
Certificates, licenses and registrations
NA
Physical Activity and Work Environment
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$75,000.00 - $85,000.00
A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
