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As the Marketing Head for an asset management company, your role would encompass a diverse range of responsibilities aimed at promoting the company's investment products and services, enhancing brand reputation, and maintaining effective communication with various stakeholders. Here's an overview of what the job might entail:
1. Developing Marketing and Communication Strategies:
To develop comprehensive marketing and communication strategies aligned with the company's goals and target audience. This involves understanding the competitive landscape, market trends, and client preferences to craft effective plans.
2. Brand Management:
To oversee the management and development of the company's brand identity, ensuring consistency across all marketing materials and communications. This includes maintaining brand guidelines, managing brand messaging, and fostering brand loyalty among clients and investors. The role includes a strategic approach to selecting high-quality products that align with the company's brand image and the expectations of your elite clientele.
3. Content Development:
To create compelling and informative content is crucial for engaging clients and investors. You'll oversee the development of content such as presentation slides, annual/interim reports, factsheet, monthly commentaries, corporate proposals, forms, video and social media posts.
4. Product Promotion:
To oversee the promotion of the company's investment products and services through various channels such as digital marketing, advertising, events, and sponsorships. Your goal is to effectively communicate the value proposition of the products and attract potential investors.
5. Market Research and Analysis:
To conducte market research to understand investor preferences, industry trends, and competitor activities is crucial for making informed decisions. You'll analyze market data and client feedback to identify opportunities for growth and innovation.
6. Compliance:
To ensure compliance with regulatory requirements and industry standards is paramount in marketing financial products. You work closely with the legal and compliance teams to ensure that marketing materials adhere to relevant regulations and guidelines.
7. Team Leadership and Collaboration:
To lead and motivate the team of marketing and communication professionals is critical for achieving departmental goals. You'll foster a collaborative and creative work environment, encourage professional development, and ensure alignment with company values and objectives.
Perks & Benefits
TA Investment Management Berhad (TAIM), a subsidiary of TA Securities Holdings Berhad (TASH) was incorporated on 17 April 1995 and commenced operations on 1 July 1996. TASH is a wholly owned subsidiary of TA Enterprise Berhad (TAE).
TAIM has more than twenty-five (25) years of experience in managing unit trust funds with a total of forty -two (42) funds currently under its management, of which nine (9) are Shariah-compliant funds and thirty-three (33) are conventional funds. Its investment portfolio comprises a wide spectrum of funds ranging from low to high risk and caters to the different financial needs and objectives of investors.
TAIM funds are invested in both the local and international markets by an experienced investment team. These unit trust funds are distributed directly to customers as well as through appointed Institutional Unit Trust Advisers (IUTAs) and authorised consultants.
身為資產管理公司的行銷主管,您的角色將涵蓋多種職責,旨在推廣公司的投資產品和服務、提高品牌聲譽以及與各利害關係人保持有效溝通。以下是該工作可能涉及的內容的概述:
1. 制定行銷和溝通策略:
制定符合公司目標和目標受眾的全面行銷和傳播策略。這涉及了解競爭格局、市場趨勢和客戶偏好,以製定有效的計劃。
2、品牌管理:
監督公司品牌形象的管理和發展,確保所有行銷資料和傳播的一致性。這包括維護品牌準則、管理品牌訊息以及培養客戶和投資者的品牌忠誠度。該角色包括採用策略方法來選擇符合公司品牌形象和精英客戶期望的高品質產品。
3. 內容開發:
創建引人注目且資訊豐富的內容對於吸引客戶和投資者至關重要。您將監督簡報投影片、年度/中期報告、概況介紹、每月評論、公司提案、表格、影片和社交媒體貼文等內容的開發。
4、產品推廣:
透過數位行銷、廣告、活動和贊助等各種管道監督公司投資產品和服務的推廣。您的目標是有效傳達產品的價值主張並吸引潛在投資者。
5、市場研究與分析:
進行市場研究以了解投資者偏好、行業趨勢和競爭對手活動對於做出明智的決策至關重要。您將分析市場數據和客戶回饋,以確定成長和創新的機會。
6. 合規性:
確保遵守監管要求和行業標準對於行銷金融產品至關重要。您與法律和合規團隊密切合作,確保行銷資料遵守相關法規和準則。
7. 團隊領導與協作:
領導和激勵行銷和傳播專業人員團隊對於實現部門目標至關重要。您將創造一個協作和創造性的工作環境,鼓勵專業發展,並確保與公司價值觀和目標保持一致。
津貼和福利
TA Investment Management Berhad (TAIM), a subsidiary of TA Securities Holdings Berhad (TASH) was incorporated on 17 April 1995 and commenced operations on 1 July 1996. TASH is a wholly owned subsidiary of TA Enterprise Berhad (TAE).
TAIM has more than twenty-five (25) years of experience in managing unit trust funds with a total of forty -two (42) funds currently under its management, of which nine (9) are Shariah-compliant funds and thirty-three (33) are conventional funds. Its investment portfolio comprises a wide spectrum of funds ranging from low to high risk and caters to the different financial needs and objectives of investors.
TAIM funds are invested in both the local and international markets by an experienced investment team. These unit trust funds are distributed directly to customers as well as through appointed Institutional Unit Trust Advisers (IUTAs) and authorised consultants.