KEY RESPONSIBILITIES
Driving CRM initiatives and overseeing the execution of campaigns
Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements.
Planning, managing and negotiating multiple digital campaigns with third parties where necessary.
Developing overall business operations and awareness campaigns, overseeing performance analysis and updating where necessary.
Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.
Building and managing campaigns with messaging to customers or clients customised according to lifecycle stage and engagement level.
Developing creative briefs and assigning to designers and copywriters to create highquality, effective creative assets.
Assisting and advising on personalised targeting and content when required.
Leading and analysing A/B testing to optimise engagement.
Monitoring competitor campaigns to inform and shape the client’s future strategy and tactics.
Expand client base and maintain strong client relationships according to agreed strategy.
Lead project development, implementation, and evaluation across all functions.
Innovate brand communication and advertising strategies, including offline revenue streams.
Assess and enhance existing programs, collaborating with product marketing teams for opportunities.
Drive market proposition, pricing, and go-to-market strategies for new products, overseeing launch collateral and communication programs.
