If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.
With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we have something special for you.
Summary
The Marketing Manager executes market research to communicate market trends to internal stakeholders and develop value propositions to support sales activities. Additionally, this expert is responsible for the development and supervision of all marketing and communications strategies for the company. This person understands Toptech products, customers, competitors, and the overall industry and shares this knowledge with the Toptech sales team, department leaders, and more. This person uses their findings to advise leadership on the direction of the company. The ideal candidate has excellent written and verbal communication skills and is self-motivated, curious, and highly collaborative.
Environment
Toptech is a highly fluid and fast paced work environment where people are expected to be flexible and have a willingness to adapt to changing priorities. Toptech team members work in a comfortable, casual, primarily remote environment. Toptech requires a global mindset and encourages each person to think outside the box to come up with solutions.
Essential Duties and Responsibilities (other duties may be assigned)
- Seek and provide information to help determine Toptech’s product positioning and messaging (the value of Toptech to its customers and potential customers).
- Conduct opinion surveys and needs assessments, including Voice of Customer (VOC), and translate findings into new product ideas, improvements, and messaging.
- Collect competitive intelligence and analyze their prices, sales, and methods of marketing and distribution.
- Initiate or analyze market research studies and communicate the findings to key internal stakeholders.
- Monitor external affairs or events affecting business operations.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Work with senior staff on strategy and direction based on your expertise of market trends and insights.
- Translate complex findings into written text, presentations, and sales literature to communicate product value.
- Use various methods and procedures for collecting data, such as surveys, opinion polls, questionnaires, interviews, and internet research.
- Develop and execute on integrated marketing plans based on knowledge of Toptech goals and market characteristics. Plans could include social media strategy, video, events, trade magazine advertising, online advertising, promotions, website creation, articles, and more.
- Source relevant information for plan execution from subject matter experts, including department directors, developers, the sales team, the General Manager, and more.
- Coordinate activities with outside parties such as customers, channel partners, and vendors for activities such as website creation, events, and articles.
- Understand the differences in market needs around the world and ensure marketing efforts address each regions unique needs.
- Write and maintain copy for websites, social media pages, directories, and more.
- Plan and coordinate trade shows, promotional activities, and the annual User Conference
- Work with team to adhere to brand standards.
- Develop and execute on strategies for increased SEO such as LinkedIn posts, website articles, email newsletters, etc.
Key Characteristics and Competencies
- Continuous learner: Research the market. Develop an understanding of Toptech products and how they meet customer needs. Learn what moves the needle for customers. Stay abreast of competitor activity. Understand market and cultural differences around the world.
- Master communicator: Able to collect complex or diverse information and make it clear for the target audience. Translate concepts and information into images. Welcome feedback and critique to improve communications and design. Demonstrate attention to detail.
- Ability to juggle multiple priorities: Toptech has 16 different products in several markets sold all over the world.
- Self-motivated, entrepreneurial mindset: You are the marketing resource for this global corporation. You are the decision maker. With a limited budget, how will you make the maximum impact?
- Innovative and creative: Come up with new ideas to promote Toptech Systems and show good judgment about which creative ideas and suggestions will work.
Skills
- Research
- Writing
- Product management
- Budgeting
- Event planning
- Some experience with the Adobe graphics suite - Illustrator, InDesign, Photoshop, PDF Editor
- LinkedIn
- Microsoft 365 suite – Outlook, Word, Excel, PowerPoint, OneDrive, Teams
- Experience with Microsoft Dynamics CRM or other CRM software is a plus
Education and/or Experience
BA (or similar) in marketing, business, or equivalent experience. 5 years product management experience, including strong analytical skills and a track record of creating and executing on integrated marketing plans.
Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world?
IDEX is an Equal Opportunity Employer and Affirmative Action Employer. IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws (Minorities/Females/Protected Veterans/Disabled).
Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact our Talent Acquisition Team at lfcareers@idexcorp.com for assistance with an accommodation. These contact tools may be used only by individuals with a disability for accommodation requests. Do not inquire as to the status of an application.
