Precision Programmatic Strategy:
- Collaborate with the Precision Engagement Lead to develop and execute precision programmatic strategies that align with client objectives.
- Build your expertise in programmatic DOOH planning and implementation.
- Learn and demonstrate expertise in media consolidation strategies to optimize campaign reach and effectiveness.
- Knowledge of working with 1st, 2nd, and 3rd party data sources and understanding how to leverage these data types effectively in precision campaigns.
- Knowledge about data tools and the capability to integrate data seamlessly into precision programmatic strategies.
Tools Expertise:
- Hands-on experience with DSPs like The Trade Desk (TTD) and DV360.
- Familiarity with additional platforms such as Teads, Hivestack, and Yahoo.
- Proficiency in campaign setup, management, and troubleshooting.
- Utilize advanced features and targeting options within TTD and DV360.
- Set up and manage programmatic guaranteed deals, preferred deals, and private marketplaces (PMPs).
Relationship Building:
- Build and maintain strong relationships with internal teams and external partners, including publishers, account teams, and tech providers.
- Identify the opportunities and collaborate with partners to enhance campaign performance and drive innovation.
- Cultivate enduring relationships with key clients, serving as a trusted programmatic partner.
- Support planning teams in client meetings and presentations.
- Identify opportunities for strategic alliances with internal partners and external stakeholders.
Product Development:
- Drive innovative approaches for selling precision products.
- Help in creating precision sub-products tailored to specific client needs.
- Ensure products meet industry standards, compliance requirements, and client expectations.
- Promote a culture of innovation within the team.
Tracking and Brand Safety:
- Knowledge of how to use tracking tools like Campaign Manager to monitor campaign performance and provide data-driven insights.
- Ensure brand safety through tools like DV, IAS, and MOAT.
- Implement best practices for tracking and brand safety parameters.
- Provide guidance and training to team members on tracking and brand safety tools.
Training and Education:
- Lead training sessions and workshops with Precision Lead for internal teams to keep them updated on programmatic trends and best practices.
- Collaborate with external training providers and industry experts for continuous learning and skill enhancement within the programmatic team.