Total 4 Performance Researcher job vacancies in Kuala Lumpur

Job Responsibilities:

• Customize the advertising strategy for search engines such as Google, Baidu, Toutiao, 360, Sogou, and information flow marketing platforms such as Tencent, Toutiao, Baidu, Facebook, Twitter for mobile games on the WAP platform.
• Execute SEM promotion plans and monitor and optimize advertising
  performance.
• Manage and maintain bidding ranking accounts, adjust them promptly based on industry characteristics, optimize various keyword qualities, track daily consumption traffic, and consider the relevance of keywords to the industry, customer interest, and presentation formats comprehensively.
• Monitor advertising performance in real-time and make timely adjustments based on the competitive situation on respective search engines.
• Track and analyze the relevance of incoming traffic, write stage data reports, and propose follow-up optimization plans.
• Analyze market trends and competitors' advertising strategies and channels, and develop effective optimizations based on the analysis results.
• Responsible for the daily management of SEM accounts on various channels & official websites, continuously improve and expand SEM traffic and performance.
• Conduct data analysis for SEM projects and continuously identify existing issues within the projects.

Job Requirements:

• Approximately 2 years of relevant industry experience, familiarity with search engine and information flow advertising business and backend management, and proficiency in operating related supporting software.
• Rich theoretical knowledge and practical experience in SEM, including account setup, structural optimization, promotion cost control, and keyword quality improvement techniques.
• Proficient in keyword advertising models of search engines, familiar with Chinese search engines, and have practical operational experience.
• Familiar with advertising placements on Baidu Information Flow, Toutiao Information Flow, and Tencent Information Flow, and proficient in managing information flow advertising platforms.
• Highly sensitive to changes in data, active thinking, and possess strong teamwork, communication, and analytical skills.

• Salary will be commensurate with experience and qualification.
• Strong communication & writing skills in Mandarin is a must.

Perks & Benefits

• Employee equity
• Commission and bonus
• Allowance (travel stipends, transportation, etc.)
• Nearby public transport
• Central location
• Casual dress code
• Free snacks / Happy hours
• Regular team activities
• Company trips
• Medical insurance
• Open culture
• Personal development opportunities

• Help in the strategy (if Required) for and execute all local paid online acquisition efforts including:

- Facebook, Twitter, Instagram, Tik-Tok ads

- Search engine marketing (SEM)

- Google Display Network (GDN) and other Banner ads

- Affiliates

• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)

• Manage day to day workflow and setup for projects and campaigns across platforms • Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives

• Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews

• Spearheading relations with account team working on common accounts to ensure alignment with clients

• Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones

• Innovating to improve performance, growth and profitability across all channels

• Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition

• Share best practices with peers within group

• Accountability and full ownership for campaign performance and aligned KPIs

• Training and mentoring executives to take up implementations across platforms

• Help in the strategy (if Required) for and execute all local paid online acquisition efforts including:

- Facebook, Twitter, Instagram, Tik-Tok ads

- Search engine marketing (SEM)

- Google Display Network (GDN) and other Banner ads

- Affiliates

• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)

• Manage day to day workflow and setup for projects and campaigns across platforms • Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives

• Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews

• Spearheading relations with account team working on common accounts to ensure alignment with clients

• Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones

• Innovating to improve performance, growth and profitability across all channels

• Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition

• Share best practices with peers within group

• Accountability and full ownership for campaign performance and aligned KPIs

• Training and mentoring executives to take up implementations across platforms

WHO ARE WE?

Kaliber is a performance marketing agency & consultancy composed of passionate digital marketers that offer thought leadership, world-class strategy and execution for our fast-growth clients. We take major pride in learning & development for our team, sharing over $500M experience in digital advertising. Kaliber has a diverse portfolio of clients, a team of over 30 performance experts across 6 countries and a  welcoming company culture.

ABOUT THE ROLE

The digital marketing performance manager holds the accountability of the overall account performance and budget utilization for a portfolio of clients and ensures that the team works cohesively in developing, maintaining and optimizing performance marketing channels. Additionally, the mid-tier position is responsible in producing reports and insights along with recommending growth strategies and tactics for internal and external stakeholders. This role requires a people leader with a strong strategic mindset, experience in project management, established communication skills, a deep understanding of digital marketing disciplines (paid and non-paid) and analytical mind.

RESPONSIBILITIES

Management and Growth (40%)

• Frequently monitor performance dashboard and proactively maintain performance and budget pacing
• Measure and report performance of all channels and campaigns, and assess against goals to internal and external stakeholders
• Contribute to the development of media plans and successful performance marketing strategies
• Maintain complete visibility on campaign opportunities and risks
• Provide recommendation on tactical developments and optimisations 
• Hands on campaign executions when required
• Remain constantly updated with company capabilities and service and upgrade knowledge on digital marketing solutions so as to effectively communicate all offerings to the client

Project Management (40%)

• Lead and brief multiple projects relating to marketing campaigns and creative
• Communicate internally and externally on project status
• Ensuring and monitoring satisfactory quality of work
• Manage and oversee the team’s workload and priorities
• Control client delivery to prevent over-servicing
• Delegate, supervise and apply quality control on executional tasks
• Keep up to date with promotional campaigns and proactively manage the execution

Team Management and Development (20%)

• Provide guidance, support, and encouragement to team members to enhance their performance and boost their motivation.
• Coordinate and/or request trainings for the team or team members
• Flag team shortcomings (capacity, capability and/or behaviour) to the management team and contribute in resolving team issues

Qualification and Experience

• At least 3 years of experience in client servicing and team lead capacity working in a Digital Marketing Agency
• At least 1 year of managing multiple marketing projects
• Bachelor’s degree or equivalent experience

Technical and Soft Skills

• Skilled proficiency in directly managing and strategizing for Google Ads and Facebook Ads as a minimum
• Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
• Experience in using Project Management software (preferably ClickUp)
• Excellent written and spoken interpersonal skills; with exceptional presentation skills
• Possess leadership and people development skills

Personality Traits

• Demonstrates Kaliber’s core values — transparent, communicative, people-centric, and possesses expertise in ones craft 
• Engages proactively within a team environment 
• Ability to use initiative and work without a high level of supervision
• Ambition to understand the business and what drives performance
• Excellent attention to detail 
• Ability to work in a fast-paced environment
• Quality driven, consistently aims to uphold high standards
• Maintains strict discretion and confidentiality
• Ability to navigate matrixed relationships, manage numerous partners, and coordinate resources to deliver desired outcomes 

• Hybrid-Remote team
• Flexible working hours
• Fast-growing startup company
• Friendly work environment
• Paid time off, including sick leaves and emergency leaves
• Provision for company-owned laptop
• Opportunities to develop into senior management roles
• and more!
  

NOTE: We are looking for candidates who are open to a hybrid, but flexible working set-up!