Responsibilities:
1. Social Media Management:
- Develop and implement a comprehensive social media strategy across Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
- Create engaging content that showcases our outdoor decking products, projects, and brand identity.
- Monitor trends, analyze insights, and adapt strategies to maximize engagement and reach.
2. Content Creation:
- Generate visually appealing and high-quality content through photo and video creation/editing.
- Design eye-catching graphics and visuals for social media posts and digital marketing campaigns.
- Craft compelling and creative copy that aligns with our brand voice and resonates with our target audience.
3. Digital Marketing:
- Execute digital marketing campaigns to drive brand awareness, lead generation, and product promotion.
- Stay updated on industry trends and emerging digital marketing opportunities.
4. Community Engagement:
- Foster community engagement by responding to comments, messages, and mentions across social platforms.
- Implement strategies to grow and nurture our online community.
5. Website Management/Development:
Contribute to the management and development of the company website.
Qualifications:
Educational Background: Bachelor’s degree in Marketing, Communications, or a related field.
Experience:
Proven experience as a Content Creator or Social Media Executive, preferably in the outdoor or lifestyle industry. Fresh graduates are welcome to apply.
Demonstrable portfolio showcasing strong photo editing, design, and copywriting skills.
Skills:
Proficient in using social media platforms, including Instagram, Facebook, TikTok, and YouTube.
Excellent written and verbal communication skills in English.
Strong photo editing skills using tools like Adobe Photoshop.
Creative mindset with an eye for aesthetics and design.
Proficient in software such as Adobe Ilustrator or InDesign is an advantage.
Attributes:
Passionate about outdoor living and design trends.
Ability to work independently and collaboratively in a fast-paced environment.
Detail-oriented, organized, and capable of multitasking.
