AirAsia RedTix is a regional events platforms that is rapidly growing across Asia. With our unique proposition, we are well positioned to target event-goers who want to travel to attend events, tourists looking to attend events as well as locals in each market. We are looking for a Head of Marketing to increase customer engagement and drive traffic and purchases.
· Oversee the budgeting, planning, execution and monitoring of cost effective marketing programs and able leverage Group assets/partnerships
· Collaborate with product and commercial team to develop customer-obsessed product features and marketing strategies
· Develop marketing programs/campaigns that support a thematic content and deals strategy
· Work with Group companies on marketing and partnership deals
· Build newsletter database
· Introduce referral / affiliate scheme
· Develop PR relationships – directly or working with Group resources
· Own and present to senior management key performance metrics around customer acquisition, cost per new customer, retention, and usage
· Use data to measure and understand customer behaviour and apply those insights to our marketing levers.
· Build a strong team of digital marketeers for social media, SEM and SEO dominance
· Develop a strong culture of rapid experimentation, measurement, and iteration
· Drive development and implementation of tactical plans strategies to ensure attainment of budgeted goals
· Provide insight and feedback to the team for continuous product / service improvement
Requirements:
· Minimum 6 years working experience with at least 2 years in a senior role in marketing preferably for e-commerce companies
· Proven track record in delivering positive ROI on marketing campaigns
· Guerilla social media marketing on small budgets
· Experience in building a large, loyal customer base over a short period
· Has led some of the large online marketing programs and very familiar with the analytics and technology that powers them
· Specialties: Doing more with less. Getting more for less
· Must possess strong interpersonal skills, excellent judgment and well-developed communication and negotiation skills
· Must be highly organized, energetic and proactive
Perks & Benefits
- Discounted flight tickets
- Nearby public transport
- Casual dress code
- Medical insurance
- Open culture
