Responsibilities
- Support business on database management initiatives as directed
- Independently execute the entire campaign process, from instruction receipt to file production with emphasis on accurate identification of targets specific to marketing initiatives
- Delivers all direct marketing lists (campaign specific, as well as ad-hoc requests) on a timely basis to ensure on-time execution of marketing programs
- Provide support of turnkey marketing programs providing accurate lists specific to identified timeline (ie. Movers mailing lists, promotional roll-off programs)
- Create campaign production schedules
- Support development of metrics and track integrated campaign effectiveness utilizing internal reporting and design and report on program outcomes
- Routinely analyze data and troubleshoot to understand issues and identify solutions; proactively plan for contingencies
- Prepare and disseminate regular summary reporting for senior management
- Daily management and optimization of each account's campaigns to ensure success metrics are achieved
- Analyze performance data to create, investigate, and test hypotheses used to identify meaningful patterns in large, multi-dimensional datasets
- Troubleshoot for technical challenges throughout a campaign's lifecycle and partner cross-functionally to ensure timely resolution
- Participate in new experimental product testing teams that help define features and enhancements to improve current platform and models
- Manage and lead internal projects and process improvements, with emphasis on cross-departmental collaboration, innovation, and efficiencies
Requirements
- Bachelor’s Degree or equivalent
- 5+ years of experience in a campaign analyst/support role
- Experience using campaign management tools e.g. Unica, Affinium etc. preferred though not mandatory
- Experience with practical application of customer segmentation schemes, demographic data and predictive modeling
- Experience using SQL, SAS (or equivalent) for data analysis
- Strong ability to organize, analyze, interpret, and disseminate information
- Strong oral, written and interpersonal communication skills
- Experience working in a data support function in loyalty programs, banks, telecommunications would be an added advantage
- Ability to work under pressure in a fast-paced environment
- Ability to work well with others at all levels of the function
- Bias towards action, efficiency, and automation, as well as the intellectual curiosity to challenge current products, processes, scalability, and best practices
- Solid analytical skill set, including chart-making, diagnostic ability, manipulation of large data sets
