Company Description
IMM International is a consulting and publishing company that specializes in serving the insurance industry by distributing insurance marketing-related information to the insurance agencies.
Headquartered in Taiwan, the company has been established for 41 years since 1983. To serve worldwide Chinese insurance advisers, we have set up global service centers in Taiwan, China, and Southeast Asia. Currently, we have 3 branches in Taiwan, 11 branches in Mainland China, and 1 branch in Malaysia.
Our business covers 17 countries and regions around the world. We publish professional insurance and financial planning publications, provide training courses and financial planning certification, organize international insurance conferences, as well as set up international standards and awards for the industry.
我们公司名称为保险行销集团。 我们不销售保险，我们是保险专业资讯的领航员，专门服务保险行业传递行销保险相关资讯的企业。
集团自1983年成立至今已41年了,我们是一家国际性的公司。从台湾出发为服务世界华人保险从业人员,分别在台湾、 东南亚、大陆设立服务据点,目前台湾有3家分公司,中国大陆有11家分公司,马来西亚有1家分公司。
我们的业务遍布全球17个国家和地区,主要经营项目是为金融保险从业人员出版专业书籍和杂志、提供培训课程与财务 规划相关证照,举办国际性的保险行业交流会议、设立国际性的行业标准及荣誉奖项。
Role Description
We are seeking a dynamic and creative New Media Planning Executive to join our team. The ideal candidate will have a strong understanding of digital media platforms, emerging trends, and audience behavior. As a New Media Planning Executive, you will be responsible for developing and implementing innovative strategies to optimize our online presence, drive engagement, and achieve our marketing objectives. This role requires a blend of analytical thinking, strategic planning, and creative problem-solving skills to effectively reach and resonate with our target audience across various digital channels.
我们正在寻找一名充满活力和创造力的新媒体企划专员加入我们的团队。理想的候选人应具有对新媒体平台、新兴趋理解。作为新媒体企划专员，您将负责制定并实施创新策略，优化我们的线上平台，提升参与度。这个角色需要创意, 分析思维、战略规划和创造性解决问题的能力相结合，以有效地与粉絲产生共鸣。
Responsibilities :
· Managing the company social media platforms, assist in article editing and pictures uploading
· Responsible in the creative planning and designing of pictures, banners
· Plan on the promotional publishing of the books and sales tools produced by the company
· Translate the data/information collected from the market into mandarin
· Organise and present data collected on public info
· 管理公司粉丝专页，包括发布上载等
· 策划创意、设计海报或文案文宣方案相关工作
· 书籍、工具推广制作
· 搜集信息, 翻译市场最新资讯
· 参与及制定活动方案企划
Qualifications :
· Possess at least Bachelor's degree in in marketing, advertising, mass communications, Chinese Language studies or related field
· Proven experience in digital media planning, advertising, or a related role.
· Strong understanding of digital media landscape, platforms, and technologies.
· Require Professional Writing and Communication Skills in both Mandarin & English
· Competent in basic design softwares such as PhotoShop and Ai, experience on image and video editing will be an added advantage
· Attain basic knowledge in the management of social media platform
· Creative, possesses basic observational and analytical skills
· Able to communicate and work as a team, willing to learn and self-disciplined
· 大专或以上学历 : 市场营销、广告、传播或相关领域的学士学位
· 在新媒体企划、广告或相关领域具有经验
· 对新媒体领域、平台和技术有深刻理解
· 精通中英文书写，阅读能力
· 能熟练Photoshop、Ai等平面设计软件或视频编辑等
· 了解新媒体运作
· 创造力、对细节的关注、分析能力、善于沟通
· 有良好的团队合作意识以及好学
