Job Purpose / Overview
Conducting market research, Handling product packaging, Planning events and activities to promote the product, Creating and using user personas to help them effectively market the new product to consumers, developing an effective go-to-market strategy by detailing the “what” and “why” behind a product to potential customers, creating demand for a product, Understanding market and customer demand.
Key Accountabilities / Responsibilities :
1. Be the product owner and manage the product’s lifecycle.
2. Meet consultants to spec in the Company & products for future tenders or projects opportunities.
3. Work closely with product’s vendors and suppliers for their latest updates and new products.
4. Define the product and marketing vision, strategy, and roadmap.
5. Oversee the company’s branding, advertising, and promotional campaigns.
6. Develop strategies and tactics to getting more people to know about the company, promoting and increasing awareness of company & brand, services, and market share, and boosting the company’s reputation.
7. Identify and generate new business leads.
8. Participant at trade fairs or Expo or major industry-related events to promote company’s brand and services.
9. Optimize and coordinate product and marketing strategies with the sales team to deliver winning products and successful closing.
10. Develop sales tools and conduct product briefing and training to sales team.
11. Perform product demos to customers when required.
12. Build strategic partnerships and licensing opportunities with reputable agencies and vendors.
13. Propose and manage the marketing budget and pricing strategies to meet revenue target and profitability goals.
14. Gather and analyse customer’s requirement and current market trend to prioritize what products to be rolled out.
15. Identify the target audiences and analyse their behaviour to develop the winning advertising and promotion campaigns that attract and convert them to be our customers.
16. Produce valuable and engaging content for the company’s website.
17. Track, measure, analyse and report on the performance of product’s rollout and marketing campaigns, gain insight and assess against goals set, to ensure successful product ‘s roll out and deployment of marketing campaigns from ideation to execution.
18. Ensure that all marketing material (from website banners to hard copy brochures and case studies) are in line with the company’s brand identity.
19. Analyse current market trends, anticipate incoming ones and prepare forecasts monthly.
20. Prepare and present Monthly, Quarterly and Annual Reports to Senior Management.
Critical Skills :
1. Soft Skills
- Good Interpersonal & relationship management
- Effective communication skills and style for interacting with team members, senior management, agencies, vendors, suppliers, and
customers.
- Strong time management and organization skills.
- Strong leadership skills to motivate team members and manage conflicts
2. Technical Skills
- Sound knowledge in MS office (Power Point, Microsoft Word, and Microsoft Excel).
- Possess diverse collaboration abilities to lead team members, agencies, and vendors to work together effectively.
- Exceptional analytical and problem-solving skills for producing ideas to increase demand for products and services.
