KEY RESPONSIBILITIES
· Develop high image and aesthetic standards, with a cohesive blend of creativity and commerciality.
· Build an adapted Visual Experience strategy in collaboration with markets to bring relevancy and consistency across the region, having in mind the business development.
· Ensure the elevation of the overall visual experience in all touchpoints and guarantee that the visual identity is always at its optimum, locally relevant, and impactful.
· Be a key contributor and strategist in openings, retrofits, renovations, and any ephemeral conceptions.
· Be a true advocate of a 360-degree approach with all Markets, departments, Central and local teams.
· Collaborate with Central and Regional SDP on cultural understanding of the different countries and enrich creative knowledge when it comes to regional crafts, local design, and techniques.
· Develop L&D program dedicated to VM, in close collaboration with Central team to upgrade the level of expertise in the VM and retail population.
· Oversee and develop a regional Hub of experts.
4 PILLARS OF SCOPE
1/ PROJECTS
· Conceive, challenge and follow-up the visual experience of all new projects.
· Drive and align each market animation calendar for windows, boutique animations, events, and pop-ups.
· Challenge local VM teams to provide Best-in-Class projects.
2/ PEOPLE
· Shadow new joiners in markets, promote mentoring and buddy program.
· Encourage sharing practices regionally for optimization and improvement.
· Develop L&D program for Retail & Wholesale network.
· Build display training, adapted to local eco-system.
3/ RETAIL PROGRAMMING
· Build the retail programming calendar by markets and boutiques, along with Marketing and Commercial teams and harmonize it regionally.
· Create consistent and well-integrated animations in boutiques.
· Coordinate and develop creative visual specific projects.
4/ MUTUALISATION
· Optimize and mutualize local production to save costs and time for each country.
· Promote travelling concepts in the region for material recycling, sustainability, and cost efficiency.
· Support VM operation in emerging markets below critical size.
· Act as a Regional control tower for PLV stock management and mutualisation of materials for traveling concepts.
EXPERIENCE & REQUIREMENT
· At least 10 years of experience in Visual Merchandising, Windows displays, Styling, Events, Retail Design, Scenography, Architecture and or Branding in the Luxury goods, Lifestyle, Fashion, Jewelry & Watches, within both Retail and Wholesale.
· Be customer and result-oriented.
· Be open-minded, curious, creative with a disciplined eye.
· Talented to work with creatives while keeping the feet on the ground.
· Good organizational skills.
· Experienced Team leader, focusing at the same time on team performances, individual talent performances and well-being at work.
· Strong Communicator with demonstrated cross-cultural experience.
· Creative leadership, innovative design, technical development, and commercial applicability.
· Effective facilitator of a collaborative working environment actively encouraging communication across departments.