Head, Branding and Communications
Full-time
Manager
Kuala Lumpur, Federal Territory of...
1 week ago
The Head of Branding and Communications (BCD) will be responsible for developing and implementing brand strategies to increase brand awareness about UNIRAZAK and market share. This includes managing all internal and external...
The Head of Branding and Communications (BCD) will be responsible for developing and implementing brand strategies to increase brand awareness about UNIRAZAK and market share. This includes managing all internal and external communications, overseeing the creation of marketing materials, and ensuring that all communications align with our brand identity. He/She will also be responsible for monitoring market trends, overseeing social media strategies, and managing our public relations efforts. This role requires a strategic thinker with strong leadership skills and a deep understanding of brand development and communication strategies.
ACCOUNTABILITIES
1. Compile, develop and execute UNIRAZAK's branding plan, in line with the business strategy as decided and communicated by the management;
2. Setup, update and monitor the approved calendar of events;
3. Design and co-ordinate media campaigns, advertising and all kind of PR visibility on print, online and social media;
4. Responsible for the design and production of media content;
5. Participate in the planning of external and internal events, conferences and fairs and coordinate as directed by the management;
6. Procure all PR and brand related items and materials for UNIRAZAK's events;
7. Be involved and collaborate on all initiatives related to UNIRAZAK's Business Development, PR and Corporate Social Responsibility;
8. Conduct marketing research to support any required project and keep updated with latest current trends and guidelines;
9. Upkeep of UNIRAZAK homepage and other social media pages.
OTHER DUTIES
To carry out such other duties that may be assigned to you from time to time by the immediate superior or designated representative on behalf of Universiti Tun Abdul Razak.
REQUIREMENTS
- Bachelor's degree in Marketing, Communications, or related field
Proven experience in a similar role
- Strong understanding of brand development and communication strategies
- Excellent leadership and team management skills
- Strong communication and presentation skills
- Ability to think strategically and creatively
- Knowledge of market research methods and analysis
- Experience with social media platforms and strategies
- Proficiency in MS Office and design software
- Ability to work under pressure and meet deadlines
Perks & Benefits
- Nearby public transport
- Central location
- Flexible working hours
- Casual dress code
- Open culture
Universiti Tun Abdul Razak (UNIRAZAK) was established on 18 December 1997 and is one of the first private universities in Malaysia. UNIRAZAK is wholly-owned by Yayasan Pelaburan Bumiputra, which also owns Permodalan Nasional Berhad (PNB). The University is under the leadership and guidance of our esteemed Pro-Chancellor, YBhg. Dato’ Mohamed Nizam Abdul Razak.
UNIRAZAK is known for its coveted degrees which were jointly-developed in partnership with globally renowned professional bodies. This unique approach enabled its students to obtain dual qualifications; a degree and accreditation by professional bodies relevant to their chosen fields be they in accounting, management, taxation and Islamic banking & finance.
To date, UNIRAZAK’s programme partners include CPA Australia, Chartered Management Institute of United Kingdom (CMI), Malaysian Association of Tax Accountants (MATA), Chartered Tax Institute of Malaysia (CTIM), Islamic Banking and Finance Institute Malaysia (IBFIM), Malaysian Institute of Insurance (MII) and others. Today, UNIRAZAK is firmly established as ‘Kuala Lumpur’s Premier School of Business, Government & Education’.
UNIRAZAK meets the highest standards for tertiary education and has been awarded MSC-status and SIRIM certification ISO 9001:2000. In 2017, UNIRAZAK achieved a 4-star rating for MYRA and was bestowed the Ministry of Education’s Grand Award for ‘Entrepreneurial Private University of the Year’ in 2015. In 2020, UNIRAZAK was awarded with a 5-star rating under the Emerging University category by the Ministry of Higher Education for SETARA 2018/19.