Manager, Marketing Account Management
1 month ago
Our ideal applicant has direct channel marketing experience, and project execution and networking skills. Highly desired is a mix of strategic plannin.....
Our ideal applicant has direct channel marketing experience, and project execution and networking skills. Highly desired is a mix of strategic planning aided by proactive self-aided research around vendor product/program offerings, data-driven decision making, effective ROI measurement of programs and communications, collaborating with the business, growing relationships both internal and external (vendor) with a view to growing the opportunities, quick problem-solving techniques, and always doing the right thing- staying compliant.
Responsibilities:
- Develop channel-specific marketing campaigns and events with a data-driven mindset, articulating clear Marketing ROI through effective marketing. Basic understanding and use of ELOQUA is a must
- Maintain strategic relationships with existing vendors and channel partners, with a view to grow our “Marketing Services” portfolio
- Partner with the company’s strategically assigned vendors to drive brand, product awareness, and growth
- Drive channel sales and increase market shares through effective and modern marketing to increase the visibility of our products.
- Drive end user and channel marketing - Search out new channel partnership opportunities to help drive business growth. Explore various agency collaborations where applies
- Drive partner- and end-customer-driven integrated events and roadshows, both digital or face-to-face where applied, with all necessary marketing levers that enrich event experiences and work with necessary regionally aligned resources from ideation to execution. Identify agreed success KPIs and follow thru successful execution. This needs strong collaboration and execution skills working with Product Managers and vendors, leading with modern marketing techniques and technologies where applicable
- Working with the Intelligent Digital Marketing (IDM) team, develop end-user Marketing Campaigns, primarily digital, to increase influence with end-customers, generating the intent base for specific campaigns
- To participate in the Marketing Qualified Leads (MQLs) generated by the campaign
- Maintain a pipeline of approved and funded projects towards the P&L Measurements
- Using business intelligence data and to track effectiveness and identify new opportunities or strategies
- Xvantage: lead program management standpoint working with digital lead and various regional counterparts towards launch and execution strategies defining growth. A thorough understanding of Xvantage and articulating the value proposition externally is important (Training will be provided)
- Work with relevant departments to produce high-quality marketing material for promotions and product launches
- Modernize marketing through digital and new-age marketing techniques.
- Assist with resource and budget optimization before all necessary executions; timely and proactive call out of gaps and recommendations along the journey towards effective closures
- Assigned added responsibilities not limited to, but particularly, the health of our SG- Marketing performance and data-driven recommendations by an individual
Requirements and Qualifications:
- Bachelor's degree in marketing or a related field. Degree in marketing a plus
- Direct channel marketing experience (8-10 years preferred); though leader in Tech is a plus.
- Speed in execution, rolling up your sleeves where needed, working collaboratively with the team in many instances
- Strong digital Marketing skills that drive our key evolving platform initiatives, generating reach and eventual revenue/profit
- Always willing to research and experiment. Eg. Xvantage
- Digital and modern marketing experience a must
- Strong networking and communication skills
- Additional duties may be applicable, such as overseeing the financial well-being of the marketing department.
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