Specialist, Retail Activation (Marketing Role) job vacancy, jawatan kosong in Kuala Lumpur at Neonshine Sdn Bhd - 21 April 2024 | Jobstore.com

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Jobs in Malaysia   »   Jobs in Kuala Lumpur   »   Sales / Marketing jobs   »   Specialist, Retail Activation (Marketing Role)
Banner for Specialist, Retail Activation (Marketing Role) job by Neonshine Sdn Bhd

Specialist, Retail Activation (Marketing Role)

Kuala Lumpur, Federal Territory of Kuala Lumpur, MY

Purpose & Overall Relevance for the Organization:

To ensure positive development of the sports brand image through brand concepts in key concept store. To achieve profitable and sustainable market growth in Malaysia by providing effective and efficient retail activation, while aligning with the sports brand positioning & strategy and ensuring target achievement.

Mission will be to ensure the operational implementation of the seasonal activation plan for the key concept store in connection with product and brand stories. 



Key Responsibilities: 

  • To establish strong annual plan of marketing campaigns and activation on all relevant consumer contact points within the key concept store.
  • To develop store concept specific brand calendar to support instore communication.
  • Develop and execute instore activation / promotional activity plan based on the brand calendar. 
  • Create and manage all communication tools to support the launch of the campaign or local activation, including digital assets to the aligned schedule and brand direction. 
  • Ensure global / regional marketing guidelines are upheld during execution of concepts in key concept store. 
  • Work with respective channel team to ensure all instore / promotional activities are in order. 
  • To establish strong relationships with key contacts to increase sales opportunities and brand presence. 
  • Compose and present all monthly activations reporting including retail / market trends and competitor analysis. 
  • Ensuring cost efficient of plans and implementation across all appropriate activation. 
  • Track and report on all retail activation portion of the Marketing Working Budget (MWB). 


Knowledge, Skills and Abilities:

  • Communication with others
  • Manage relationship & diversity
  • Planning and Organizing
  • Analysis and problem solving
  • Influence Others
  • Negotiation skill


Pre-requisite Knowledge / Skills:

  • Degree in trade marketing or related field
  • Minimum 4 years work experience in Brand marketing or product merchandising related field, preferable experience in the sport or clothing industry
  • A passion for and an understanding of sports along with the desire to translate this passion into building the sports market in Malaysia
  • PC literature, excellent oral and written communication skills in English and local languages
  • Good planning and organization skill

Perks & Benefits

  • Employee Equity
  • Commission and Bonus
  • Regular team activites
  • Personal development opportunities

Job Location
Lot 45, 2nd Floor, Jalan Ehsan Utama, Kawasan Perusahaan Taman Ehsan,
Click to view the location on Google maps

Company Overview

Neonshine was incorporated in 2011. We are one of the leading franchisee of Adidas, Puma
and Vans. We operate various sizes of retail stores, ranging from 1100 sqf- 7000 sqf. To-date
we have over 30 retail stores across Klang Valley, Genting Highlands, Kuantan,
Seremban, Melaka, Johor, Penang and Ipoh. We have full team of dedicated employees
comprising of support team and retail team who strive hard to bring out the best of

We offer a wide range of merchandise ranging from footwear, apparel and accessories that
suits different needs, whether it is for performance or lifestyle. We believe by delivering

state-of-the-art athletic footwear that works with the foot, not against it, ultimately help our
customer to reach their highest level of performance and comfort.

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Company Summary
Neonshine Sdn Bhd company logo
Neonshine Sdn Bhd
icon for Neonshine Sdn Bhd company size
201-500 employees
icon for Neonshine Sdn Bhd industry of business
Retail / Merchandise
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