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Jobs in Malaysia   »   Jobs in Cyberjaya, Selangor   »   Sales / Marketing jobs   »   Retail Fuels Marketing Executive

Retail Fuels Marketing Executive

Malaysia
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The Role

The Malaysia Retail Marketing team manage and support the Fuels, Convenience Retailing, Lubes, and Payment and Loyalty propositions for our service station business. The Brand and Customer Experience team is responsible for planning, developing and executing the advertising and communications that support those propositions and our Shell Retail mission in this market. The success criteria for these communications activities is to maximise our Brand Preference, deliver our specific strategic objectives for profitably growing the business and generating a strong return on investment in a way that creates positive customer sentiment towards Shell and differentiation from the competition. The role sits as a member of the Marketing team and collaborates with each of the functional teams (Fuels, Lubes, CR and PayLo, Network and S&OR) to develop an integrated communications plan which delivers against the commercial and customer objectives in our Retail strategy.

Managing our agencies for high performance and good value added and making use of Shell's global assets and experiences from other markets to deliver good work is a core element of this role. This person helps in ensuring that cross functional teams across Shell Retail apply marketing excellence in writing briefs, managing creative development and harnessing strong insights to create impactful and efficient communications.

The Malaysia Retail Marketing team manage and support the Fuels, Convenience Retailing, Lubes, and Payment and Loyalty propositions for our service station business. The Brand and Customer Experience team is responsible for planning, developing and executing the advertising and communications that support those propositions and our Shell Retail mission in this market.

The success criteria for these communications activities is to maximise our Brand Preference, deliver our specific strategic objectives for profitably growing the business and generating a strong return on investment in a way that creates positive customer sentiment towards Shell and differentiation from the competition. The role sits as a member of the Marketing team and collaborates with each of the functional teams (Fuels, Lubes, CR and PayLo, Network and S&OR) to develop an integrated communications plan which delivers against the commercial and customer objectives in our Retail strategy. Managing our agencies for high performance and good value added and making use of Shell's global assets and experiences from other markets to deliver good work is a core element of this role.

This person helps in ensuring that cross functional teams across Shell Retail apply marketing excellence in writing briefs, managing creative development and harnessing strong insights to create impactful and efficient communications.
  • As a member of the brand and communications team, the brand executive helps maintain brand integrity across company marketing initiatives and its communications ensuring the brand executes effectively across all comms (both internally and externally) as well as supports brand team activities.
  • Assisting with new campaign launches with focus on execution of event activation/ roadshows/ events.
  • Lead sing and hum brand and other S&O campaigns.
  • Ability to work with multiple agencies and stakeholders and be able to help execute campaigns within time and budget provided.
  • The Marketing Executive will help consult on campaigns throughout producing on-brand creative and will support the senior team members in both brand approval and delivery of the ATL and BTL campaigns.
  • Helps with tracking of budget and expenses, as well as manage and track agreed marketing spends for the brand and marketing teams. Coordinate and manage marketing SP&A ( Fuels, Brands , Customer loyalty and Lubricants) which includes working with finance operations to ensure marketing spends within budget effectively.
  • Ensure timely preparation of key monthly reports required within team.
  • 2-5 years experience of working in a complex, matrix organisations would be helpful.
  • Dynamic, energetic and engaging personality.
  • Able to work collaboratively and possess good communication skills.
  • Can handle multiple tasks and projects at once.
  • Meticulous and has the attention for details.
  • Familiar with Microsoft Office tools.
  • Disciplined and well organized.
Shell is a global group of energy and petrochemical companies, active across more than 80 countries, employing 90,000 people.

Shell Business Operations Sdn Bhd (503619-D), a LEED Platinum certified green facility in Cyberjaya, provides a wide range of professional services to support the efficient operation of the Shell Group. The Centre delivers world-class operational excellence to the business through shared operations and services that include Human Resource, Information Technology, Finance, Customer Services, Order to Delivery and Contracting & Procurement. The Centre is currently on a growth path and as part of this rapid growth, we are looking to recruit talented professionals to join us!

If you would like to be a part of an innovative energy leader that offers a rewarding career in a multi cultural environment, then apply to us today and be a part of this vibrant, world-class organisation.

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell is an Equal Opportunity Employer.
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