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Jobs in Malaysia   »   Jobs in Petaling Jaya, Selangor   »   Legal / Public / Security jobs   »   Public Relation Executive

Public Relation Executive

  • Responsible for qualitative and quantitative targets within the PR group
  • In co-operation with the Managing Director involved in budgeting, revenue planning in accordance with company’s forecast planning as per WPP standards
  • Guides and leads Account Executives and Consultants in servicing accounts and trains staff to effectively develop new business proposals primarily in PR accounts
  • Leads and services key accounts within the PR practice group & develops long-term relationship with clients at a senior level
  • Makes strategic recommendations and presentations to support clients’ brand equity and creates appropriate media strategies based on briefs and directives from clients
  • Provides recommendations to clients in a proactive manner to maximize communications efforts and/or anticipate issues in order to achieve business results
  • Oversees day-to-day work of the team and solve client issues and concerns
  • In cooperation with the Managing Director identify talents and needs for training to assure high quality of servicing output towards clients
  • Responsible for quarterly and annual review presentations to client
  • Actively develop relationship with key clients and be seen as a key subject matter expert in PR accounts
New Business Development
  • First choice of contact and lead for PR accounts
  • Responsible to maintain a weekly balance of organic growth of client servicing revenue (30% of new businesses)
  • Where appropriate, develop joint proposals with Managing Director for new business deriving either from or outside the BM network
  • Cultivating and building relationship with members of the media and PR Industry
  • Keeps abreast on market trends in the PR sector, client needs and competitive offers
  • Attend networking events, seminars and conferences, including out-of-hours, as required to maintain personal professional development and to build networking and new business contacts
  • Supports in providing professional development of the team (internal training and identifying external training for staff), regular feedback and assess performances ensuring smooth flow and adhering to professionalism
  • 30 years and above (indicative)
  • Tertiary Education preferably in Economics, Social Science, Mass Communication, Journalism, Media or equivalent tertiary education
  • A minimum of 8 years work experience in PR stakeholder communication with experience in leading teams
  • Fluent in written & spoken English. Chinese or Bahasa Melayu is an advantage
  • Entrepreneurial skills an advantage
  • Experience in running a P&L, balance sheet and good skills for new business development includes collaboration with integrated communications
  • Good communicator and socially approachable yet firm when it comes to making decisions
  • Focused to solve conflicts and disputes
  • Broad interest in current and global affairs
  • Capability to live up to essence BCW requirements to be proactive, take ownership and capable of problem-solving

1. Medical/Dental/Optical
  • All employees are eligible for medical/dental/optical claims upon successful completion of the probationary period up to a cumulative amount of RM 2,000 per year
2. Car Park Subsidy
  • The Company will reimburse the full amount of the subsidy per month
3. Mileage & Mobile Phone usage
  • The Company will reimburse claims for mileage & mobile phone usage for the purposes of the Company and not for private purposes
4. Insurance
  • The Company operates an official insurance scheme covering Term Life, Hospitalization/Surgical & Personal Accident whereby employees are eligible upon successful completion of their probationary period. Any excess in hospitalization charges above the insurance coverage shall be born by the employee
5. Entitled to a commission-based remuneration scheme

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