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Jobs in Malaysia   »   Jobs in Pulau Pinang   »   Sales / Marketing jobs   »   Senior Analyst, Marketing Operations

Senior Analyst, Marketing Operations

Pulau Pinang
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In support of Energy & Natural Resources (ENR) marketing teams primarily based in APAC and EMEA regions, you will assist in the planning, execution and analysis of digital marketing programs and activities that generate sales opportunities and awareness.

The IHS Markit Energy and Natural Resources group is a leading provider of critical information, analytics and solutions to top companies throughout the energy, oil and gas, chemical, power and renewables industries to help them improve their operational efficiency and provide deep insights that lead to well-informed, confident decisions. This key role will help deliver digital marketing programs and online events that positively impact sales results.

Preferred candidate will be based in Penang.

Key Responsibilities
  • Support the planning and execution of digital marketing campaigns in the region, including email, social media, webinars and display advertising
  • Setup-build digital marketing communication assets in Eloqua/Campaign Launchpad and related sales and marketing automation platforms as necessary e.g. Salesforce, HubSpot, ON24
  • In coordination with social objectives and policies, help increase our social media presence across IHS Markit social media accounts
  • Support the planning, promotion and production of webinars via ON24 platform
  • Measure and report on the performance of digital marketing campaigns and assess against goals, including sales pipeline and conversion analysis
  • Track the performance of social channels in increasing followers, building awareness and engagement as well as which content and messages are performing the best
  • Support the ongoing tracking and analysis of registrants, attendees and leads originating from online events
  • Support the development, management, and enrichment of target contact lists by company and persona for use in digital marketing campaigns
Desired Skills & Experience
  • Bachelor’s degree in marketing or related field
  • 2-5 years of B2B digital marketing experience
  • Proficiency in written and spoken English is required. Chinese language a plus
  • Strong organizational and project management skills
  • Ability to multi-task and meet deadlines
  • Able to communicate effectively with internal cross functional teams and outside vendors
  • High level of accuracy and attention to detail
  • Experience leading and managing email, social media, webinars and/or display advertising campaigns
  • Familiarity with marketing/sales automation and CRM tools. Eloqua and Salesforce experience a plus.
  • Social media marketing experience, especially LinkedIn, Twitter, YouTube, Facebook or WeChat
  • Knowledge of analytics tools such as Google Analytics and Omniture
  • Knowledge of energy, oil & gas, chemical OR power industries preferred
  • Knowledge of energy financial and capital markets experience a plus

IHS Markit is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with disabilities. If you are interested in applying for employment with IHS Markit and need special assistance or accommodation to use our website to apply to a position, please contact or call +1 212 849 0399. Determination on requests for reasonable accommodation will be considered on a case-by-case basis.

This contact information (email and phone) is intended for application assistance and accommodation requests only.

We are unable to accept resumes or provide information about application status through the phone number or email address above. Resumes are only accepted through the online application process and only qualified candidates will receive consideration and follow-up.

IHS Markit is proud to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by law. We maintain a drug-free workplace and perform pre-employment drug testing. As a federal contractor in the United States, IHS Markit is required to participate in the E-Verify Program to confirm eligibility to work in the United States. For information regarding legal rights and protections in the United States, please click on the following links:

Current Colleagues

If you are currently employed by IHS Markit, please apply internally via the Workday internal careers site.
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