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Jobs in Malaysia   »   Jobs in Kuala Lumpur   »   Business Management / Project / Planning jobs   »   Strategy and Insights Manager

Strategy and Insights Manager

Kuala Lumpur
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GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Insights Manager to join us. In this role, you will be responsible to support and lead client teams in understanding the increasingly complex relationship between consumers, brands and communications. Responsible for assessing clients' business issues and developing appropriate research plans utilizing proprietary and ad-hoc research tools both quantitative and qualitative.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Head of [m]Platform

3 best things about the job:

1. Wide exposure to all areas of media-related research via our propriety technology

2. Enjoy a good mix of right and left brain challenges

3. Working with great people - both colleagues and clients

In this role, your goals will be:

In three months:
  • Learn about our business and how your skills and expertise can be applied
  • Be trained in our propriety technology platform, data and automation tools
In six months:
  • Made a meaningful contribution to key projects
  • Built credibility and rapport with key clients and internal stakeholders
In 12 months:
  • Made a quantifiable change to how our business operates today
  • Consult and manage data, automation in reporting and attribution
What your day job looks like at GroupM:

  • Pro-actively assist in the development of processes, tools and methodologies to provide the agency with the consumer insight required to support strategic decision making
  • Design, implement and analyze custom primary research
  • Synthesize existing research data into key insight and business counsel
  • Build credible working relationships with key stakeholders and cross-functional partners both within the agency and with clients
  • Contribute to variety of projects including R&D, new business pitches, improving current client planning among others
  • Kickstart, define and manage reporting automation projects for clients ranging from media reports to business intelligence reports
  • Consult and manage media to business attribution projects
  • Manage and maintain GroupM’s propriety technology, data vendors and marketing insights subscriptions
What you’ll bring:
  • Experience of digital research or analytics advantageous
  • Collaborative mindset - ability to work effectively and inclusively with members of different agencies, disciplines, and brand teams
  • A curious and investigative mind to help define, troubleshoot and bring data and reporting automation to life
Minimum qualifications:
  • Minimum of 5 years' experience in a research / advertising / or media-related role
  • Quantitative research experience (qualitative experience a bonus)
  • Experience in managing and analyzing digital data
More about GroupM

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

Discover more about GroupM at

Follow @GroupMWorldwide on Twitter

Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Malaysia

The office is the “World in One Place”, with more than 10 nationalities and half of our talent are below the age of 30. You can expect a young, fun and casual work environment! In Malaysia, we can see this ambition come to life through the digital literacy of its consumers. This market will provide endless opportunities for marketing, media and branding professionals to hone their skill as it transits rapidly from manually-managed traditional media to programmatic new media.

Those looking for an exciting and challenging career in media have no better place to be in than Malaysia.
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