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Jobs in Malaysia   »   Jobs in Petaling Jaya   »   PR / Media / Communications jobs   »   Public Relations Account Director

Public Relations Account Director

Petaling Jaya, MY

Job Requirement : 

  • 10 - 15 years of solid PR experience.
  • Specializing in Public Relations/Communications or equivalent.
  • MUST have Agency experience (experience with Lifestyle, Consumer, FMCG, Entertainment and Corporate accounts).
  • A strong industry network and contacts with senior journalists and members of the press.
  • Excellent client handling.
  • Proven track record of successfully implementing PR campaigns for a range of clients.
  • Polished presenter and adept at explaining PR terms and outcomes to senior players.
  • Commercial acumen and experience of developing new business.
  • A deep understanding and knowledge of the PR and communications sector.
  • Management experience of developing star performers and overseeing performance.
  • Experience in managing budgets.
  • Driven, ambitious and willing to contribute to the business.

The day-to-day

  • Senior contact for client accounts.
  • Manage client service and agency performance.
  • Oversee PR campaigns from creative brief to implementation and delivery.
  • Analyse PR outcomes and interpret data.
  • Present findings to the board, clients and key stakeholders.
  • Delegate and provide advice to junior team members.
  • Nurture and develop talent.
  • Win new business and grow client accounts.
  • Contribute to the overall business.
  • Develop a wide network and establish credible contacts.
  • Provide strategic advice to senior board members and key stakeholders.
  • Manage superior service delivery and nurture client relationships.
  • Comply with legal formalities and contractual obligations.
  • Seek new business opportunities, pitching to prospective clients and network contacts.

Key responsibilities

  • Managing client relationships and building long-term partnerships with key client groups.
  • Providing feedback and dialogue with existing clients, and evaluating current and past projects.
  • Executing creative client projects and liaising with key personnel regarding delivery and success.
  • Generating new business and identifying growth opportunities within current client contracts.
  • Developing a consistent and innovative corporate brand message.
  • Providing senior leadership within the business.
  • Developing the public relations team alongside other senior leaders to support brand building exercises and boost positive media coverage.
  • Taking ownership of storytelling with new and creative ideas, driving the editorial strategy with content pitches, press alerts and new campaigns in a range of media including social media.
  • Monitoring the industry and external climate to advise on public relations strategy and positioning.
  • Managing public relations crises and providing counsel to senior leaders.
  • Developing senior press relationships and managing contacts with key commentators, industry spokespeople and sector influencers.

Key skills

  • Outstanding public relations skills, both verbal and written.
  • Ability to present to a range of stakeholders at a senior level and at client events.
  • Creative talents with an ability to initiate new campaigns.
  • Delegation and supervisory skills.
  • Keen networker with an ability to build and maintain large numbers of industry and media contacts.
  • Team player with leadership and management skills within a PR environment.
  • Project management talents with an aptitude for organisation and attention to detail.
  • Business acumen with the ability to communicate across departments and represent PR at a senior level within the business.

Bachelor’s degree in a relevant discipline including marketing, communications or business is desirable but not essential. Experience may outweigh professional qualifications if you have proven track records in a similar position.

Generally, office hours are 9:00am - 6:00pm. However, you are often expected to attend events outside of regular hours. Working later (or on weekends) is not uncommon in the days leading up to a new business pitch, event, or when managing a crisis. There may be a requirement to work irregular hours or overtime to meet client deadlines, manage a client crisis or press launch. Attending networking events and social occasions with clients will also add to your working hours.

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Company Overview

Arcis Communications is about Authentic, Engaging, Storytelling – Always. Part of the regional consulting and advisory services collective, Group Arcis, we are specialised in solving problems, and answering pertinent questions for the brands that we work with. Questions like how they can better reach their consumers or customers. How they can speak with their employess to better build a culture that stands out. How to solve issues and crisis as they occur. And how to do this all across every platform – from social media to video, from traditional newspapers to guerilla marketing – and to do it well. Arcis Communications is a Public Relations agency that uses Print, Broadcast, Radio, and Digital media relations; Social Media; Advertising; Digital Campaigns; Video and Visual Communication Campaigns; Audio Campaigns; Bespoke Event Collaborations; Lobbying; and other tools at it’s disposal to provide our clients with an effective, measurable and repeatable way to tell their stories, well.

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Company Summary
11-25 employees
Advertising / Marketing / PR

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