- We are open to the years of experience, 2 - 4 years.
- Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Mass Communications or equivalent.
- At least 2 Years of working experience in the related field is required for this position.
- Required Skill(s): eager, willing to learn, energetic, proactive, able to receive feedback positively, good command of English - spoken and written, team player, responsible, creative
- Preferably specialized in Public Relations/Communications or equivalent.
- Agency experience preferred (experience with lifestyle, entertainment, tech and corporate accounts).
- Write press releases, news stories, articles, case studies and product pieces
- Pitch press releases and feature ideas by phone or email to journalists, across print, broadcast and online, to interest them in covering clients’ stories
- Respond to phone calls and emails from journalists
- Arrange interviews and editorial meetings with key journalists for clients’ spokespeople - in person or over the phone - and facilitate these meetings where appropriate
- Monitor media coverage and report results to the wider team and clients
- Attend client events
- Deliver analytics reports on social media, reporting on traffic, engagement and follower figures
- Brainstorm fresh ideas for PR campaigns
- English language fluency: You need to have excellent written and spoken English.
- Copywriting skills: You need to be hot on spelling, grammar and proof-reading, as well as have a creative flair for producing engaging copy.
- Presentation skills: From communicating ideas to your team to presenting stories to journalists, you need to organise information in a succinct and interesting way to capture their attention.
- Strong interpersonal skills: Whether it’s over the phone, by email or in person, PR is all about people, so you need to be approachable, friendly and empathetic, and be able to relate to people on different levels within the agency, with clients and with the media.
- Excellent telephone manner: You will spend a lot of your time pitching stories to journalists, so you need to have the confidence to pick up the phone and speak to them and maintain a positive, friendly and upbeat tone.
- Time-keeping: You will often be working to tight media deadlines as well as meeting the demands and pressures of your team and clients, so you need to be able to work quickly and efficiently, without compromising on quality.
- Generally, office hours are 9:00am - 6:00pm. However, you are often expected to attend events outside of regular hours. Working later (or on weekends) is not uncommon in the days leading up to a new business pitch, event, or when managing a crisis. There may be a requirement to work irregular hours or overtime to meet client deadlines, manage a client crisis or press launch. Attending networking events and social occasions with clients will also add to your working hours.