Responsibilities :
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Facebook, Instagram etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.) including provide an SEO perspective on content creation and social media
- Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Measure and report on the performance of digital marketing efforts using a variety of Web analytics tools (e.g. Google Analytics)
- Audits and analyses social media presences, including digital advertising costs and returns
- Analyses social media campaigns to gather visitor data and determine efficacy and areas for social media campaign improvement
- Acquire insight into online marketing trends and keep strategies up-to-date
- Work closely with the brand and marketing teams to help co-ordinate all integrated online output and to improve overall user experience.
- Monitors and develops reports on competitor activity within social media spaces.
Requirements :
- Proven experience as a Digital Marketing Executive or similar role
- Working knowledge of Microsoft Word, Excel, PowerPoint, Google Drive - Docs, Sheets, Slides
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Perfect knowledge of web analytics tools (e.g. Google Analytics)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
- Ability to work flexible working patterns to meet the needs of the business
- The ability to work as part of a talented team or on own initiative
Please submit click to apply to JobStore or email to leykian@suenjewellers.com
