JOB OBJECTIVES: Deliver online growth and profitability by creating a customer focused site experience taking into account the customer, business objectives, competitive environment and Dell’s strategic initiatives. Manage the merchandising of products and promotions online to drive online revenue using background knowledge of marketing and advertising in partnership with Brand managers to create high impact online merchandising and communication. Work closely with the operations team to ensure all merchandising is executed effectively and efficiently. PRINCIPAL DUTIES AND RESPONSIBILITIES
- Own the Online Revenue, Margin and Units quarterly forecast ensuring that we maximise our site merchandising to deliver agreed plan
- Work closely with Brand, Online Business Managers, Marcom and Legal to drive the overall online marketing strategy. Create and maintain messaging around our offers / bundles as well as strategic direction on website real estate allocation, images, and placement
- Champion initiatives with Brand and the business team to exceed online financial targets. Work closely with brand and business teams on pricing and promotional actions delivering improvements on key merchandising metrics
- Consistently drive improvements to Online Purchase Experience through merchandising tactics, effective communication and ensuring online/offline alignment throughout the web site.
- Learn and implement ‘best of breed’ practices from other Dell regions as well as external best in market practice. Ensuring that all successful tests are captured in the merchandising checklist and implemented across the APJ region.
- Understand local customer purchase behavior and local specific market demand in order to drive the right focus
- Own & report on key merchandising metrics including page traffic, site conversion, TRU & leakage
- Own the ongoing review of the merchandising checklist ensuring that all guidelines are adhered to for the site and store, constantly providing feedback on improvements based on the weekly review of merchandising metrics.
- Ensure that all merchandising on the site is optimized to position Dell as number 1 in natural search through major search engines