Responsibilities
- Manage the Social Media strategy and workflow
- Create, schedule and post content to AirAsia BIG Social Media profiles, with strong focus on Facebook, Instagram and Twitter
- Implement new procedures and systems, including defining social media policies and best practices
- Define and measure KPIs for social media initiatives and develop strategies to improve their performance over time
- Collaborate on measuring social media campaigns across regional markets
- Set required budget and targeting for social content campaign
- Use messaging that resonates with the target audience to achieve campaign objectives to meet defined strategic goals
- Identify through research and social tools the most active and relevant fans/followers who can serve as influencers (Influencer / Blogger / Brand Ambassador Programs)
- Provide guidance and work with internal stakeholders to optimise social media strategy
- Provide detailed reporting on campaigns and channel performance
Requirements
- Possess a minimum of a Bachelor’s Degree in Business or Marketing
- 5-7 years of relevant experience
- An excellent understanding of best practices across a variety of social media platforms and with previous experience in paid social media
- Very curious and well informed about social media news and evolutions
- Ability to work effectively and independently within a dynamic and fast-paced company organization
- Must be energetic and proactive
- Good communication skills in English, both written and spoken
