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Jobs in Malaysia   »   Jobs in North   »   Director of Marketing Analytics

Director of Marketing Analytics

North

We are seeking a team player who is highly analytical, self-motivated and intellectually curious to join a dynamic and growth-oriented marketing team of a leading IT consulting Firm. You will lead a team that budgets, forecasts and reports on key performance metrics across business units; evaluates the effectiveness and returns of marketing investments; and partners with Finance to align Marketing metrics with financial results and processes.

Accountabilities

  • Provide the vision and leadership for the development of an analytics team that provides information and insights necessary to manage and grow a global, multi-brand business.
  • Support Marketing in creating multi-channel marketing strategies for new and existing products; including the development of customer segmentation, marketing, targeting, as well as the evaluation of new data sources and advanced data processing technologies.
  • Identify trends and opportunities related to product, pricing, segmentation, and channel management.
  • Improve the usability of marketing reports through the use of dashboards that allow for deep-dives into
  • Leverage methods from diverse disciplines to gain customer insights, draw conclusions and work with business partners to put those insights into action
  • Work closely with business partners, technology and modelling teams to evaluate new and alternate data sources as well as analytical tools
  • Develop financial models for marketing programs and campaigns
  • Drive the development and production of marketing budgets, pacing and recurring forecasts
  • Produce various reports and dashboards based on multiple data sources: explore ways to automate and improve them
  • Work with other departments including Finance, Accounting and Legal, providing them with marketing information and guidance

Knowledge, Skills and Experience

  • 5-7+ years of experience developing data-driven marketing programs
  • Experience working with large data sets and Big Data tools
  • Strong project management skills
  • Proven analytical skills and problem-solving ability paired with meticulous attention to detail
  • Self-motivated and proactive team player who takes ownership of and accountability for projects
  • Strong relationship-building skills. Ability to communicate complex issues to a wide array of internal stakeholders
  • Desire to work in a fast-paced environment, consistently adhering to strict deadlines and evolving priorities
  • Proficient in Excel and PowerPoint
  • Bachelors/Undergraduate Degree
  • An expert in Excel, with experience using advanced functionality. Background in SQL and advanced usage of Google Apps a big plus
  • Interest in optimizing digital marketing results
  • Passion for numbers and incessant curiosity

To submit your application, please apply online using the appropriate link below or email your CV in Microsoft Word format to [email protected]. Alternatively, for a confidential discussion, please contact Manisha Meena in our Hudson Singapore office on 65 6430 5318. Your interest will be treated in the strictest of confidence.

MANISHA MEENA

EA Personnel Registration ID: R1870826

Hudson Global Resources (Singapore) Pte Ltd EA Licence: 03C4590

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