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Jobs in Malaysia   »   Jobs in Kuala Lumpur   »   Accounting / Auditing jobs   »   Manager, Campaign Analyst

Manager, Campaign Analyst

Bukit Damansara


  • Support business on database management initiatives as directed.
  • Execute the campaign extraction, execution from instruction receipt to file production.
  • Experience in using marketing campaign tool (Emarsys, IBM, Adobe etc) for campaign execution, tracking, automation etc.
  • Delivers all direct marketing lists (campaign specific, as well as ad-hoc requests) on a timely basis to ensure on-time execution of marketing programs.
  • Provide support of marketing programs providing accurate lists specific to identified timeline (ie. Movers mailing lists, promotional roll-off programs).
  • Support development of metrics and track integrated campaign effectiveness utilizing internal reporting and design and report on program outcomes.
  • Routinely analyze data and troubleshoot to understand issues and identify solutions; proactively plan for contingencies.
  • Prepare and disseminate regular summary reporting for senior management.
  • Daily management and optimization of each account's campaigns to ensure success metrics are achieved.
  • Analyze performance data to create, investigate, and test hypotheses used to identify meaningful patterns in large, multi-dimensional datasets 
  • Troubleshoot for technical challenges throughout a campaign's lifecycle and partner cross-functionally to ensure timely resolution.
  • Participate in new experimental product testing teams that help define features and enhancements to improve current platform and models.
  • Manage and lead internal projects and process improvements, with emphasis on cross-departmental collaboration, innovation, and efficiencies.
  • Coach team of 3 campaign analysts and ensure SOPs are followed by the team.


  • Bachelor’s Degree or equivalent
  • 7+ years of experience in a campaign analyst role
  • Experience using campaign management tools e.g. IBM, Adobe, Emarsys, Salesforce, Unica, Affinium etc. preferred though not mandatory
  • Experience with practical application of customer segmentation schemes, demographic data and predictive modeling
  • Experience using SQL, SAS (or equivalent) for data analysis
  • Experience managing a team, process improvement and improve efficiency of the team
  • Strong ability to organize, analyze, interpret, and disseminate information
  • Strong oral, written and interpersonal communication skills
  • Experience working in a data support function in loyalty programs, banks, telecommunications would be an added advantage
  • Ability to work under pressure in a fast-paced environment
  • Ability to work well with others at all levels of the function
  • Bias towards action, efficiency, and automation, as well as the intellectual curiosity to challenge current products, processes, scalability, and best practices
  • Solid analytical skill set, including chart-making, diagnostic ability
  • Experience managing a team, process improvement and improve efficiency of the team
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Company Overview

AirAsia BIG - BIG Loyalty Sdn Bhd (formerly known as Think Big Digital Sdn. Bhd.), is a joint venture between AirAsia, Tune Money International and AIMIA. AirAsia BIG operates the Air Asia BIG Loyalty Programme. AirAsia BIG is the global points currency serving AirAsia and the Tune Group. Under the programme, members earn BIG points from AirAsia, Tune Talk, Tune Hotels, and many other partners including Budget, Avis, Starhub, DTAC, Petronas, and major banks such as DBS, Citibank, CIMB, Standard Chartered Bank, Bank Mandiri, BRI, Siam Commercial Bank and Bangkok Bank. In conjunction with Tune Money, Think Big Digital provides the loyalty program for the BIG Visa Prepaid Card, co-branded and affinity payment products, giving cardholders the opportunity to earn Points and redeem for AirAsia flights and many other specialty merchandise and hotel rewards. AirAsia BIG is part of the lifestyle business conglomerate of Tune Group that was founded by Tan Sri Tony Fernandes and Dato’ Kamarudin Meranun. Tune Group seeks to innovate and revolutionise the way lifestyle services are delivered and has employed efficient web-based technologies to reach and engage its customers, presenting a unique lifestyle offering ranging from value hotel stays, personal finance solutions, affordable prepaid mobile services and sports.

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Company Summary
AirAsia BIG Loyalty
101-200 employees
Advertising / Marketing / PR
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