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Jobs in Malaysia   »   Jobs in Kuala Lumpur KUL   »   Sales / Marketing jobs   »   Trade Marketing Manager

Trade Marketing Manager

Kuala Lumpur KUL
Company Description

One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Yoplait and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2013 global net sales of US $17.8 billion.

Since 1996, General Mills India has been offering an innovative range of food products. Our business consists of four verticals: Retail Sales, Bakeries & Food Services (B&FS), Exports & Haagen-Dazs Shops. Our brands in India include Pillsbury, Betty Crocker, Pamapara, Green Giant, Nature Valley & Haagen Dazs. 

Job Description

The ROLE involves working closely with the Sales and Marketing teams to build and deliver our below the line marketing plans and manage the end to end Trade Spend process. The purpose is to grow sales and delight our customers and consumers.

Key responsibilities (not exhaustive) for the position are:

  • Led by the National Sales Manager, develop competitive marketing plans and trade channel strategies (annual trade plans and promotional calendar) for Thailand. Ensure the greatest
    return for every dollar forecasted to spent.

  • Accurately update Trade Spend system with the Trade Spend forecast, accruals and actuals.

  • Ensure timely and efficient reconciliation of trade spend.

  • Coordinate and lead the monthly Trade Spend review, to analyze, investigate and understand any
    trade spend variance with forecast.

  • Understand what activities deliver the greatest ROI for our business. Share the findings with Sales
    team and influence the promotional calendar to feature activities which deliver the greatest ROI.

  • Analyse and understand P&L variances from budget and forecast.

  • Gather and evaluate market intelligence, shopper trends and trade information to assist management
    in making better decisions and strategies for business growth

  • Analyze competitors’ products and services, strengths and weaknesses. Provide recommendations and solutions to improve the company’s sales and marketing approaches

  • Responsible for pricing strategy, products positioning in the market and market share growth

  • Constantly innovate our selling tools, processes and systems to ensure the sales team have a world
    class set of tools and propositions to grow sales.

  • Regular reviews and updates with the Customer Marketing Manager

  • Always demonstrate the General Mills values


Ideal candidate should have 5 years of professional experience

  • Bachelor’s Degree in related field. MBA is an advantage

  • Having experiences in Retail Marketing/ Trade Marketing / Category Management or Modern Trade Sales from Consumer Goods /FMCG Industry

  • Full understanding of Modern Trade customers and their needs

  • A proven ability to deliver change to tools and processes, and to deliver improvements
    to a team’s way of working

  • Strong influencing, negotiation and presentation skills

  • Intelligent, achievement oriented, self-motivated, pleasant personality with the desire to learn and grow

  • An ability to identify and pursue opportunities to deliver great outcomes

  • Fluency in  English – both written and spoken

Additional Information

Within General Mills we are expected to role model our values:

Do the right thing all the time: Ensure all dealings are transparent and conducted with ethics & integrity. All contracts meet audit & risk requirements for life of contract.

Play to Win: Deliver exceptional value for the customers and delivering on the commitments. Always putting consumer first. Win as a Team Build open & trusting work relationships. Respecting & Embracing differences and working across boundaries to get the best outcome for the company.

Grow and Inspire: Inspire people to be their best - not only at General Mills but also in our community. Building diverse teams and empowering them to make a difference.

Act Boldly, Move Quickly: Seek improvements in every area of the company. Quickly sense & respond to risks & opportunities. Take decisive actions on critical priorities.

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