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Jobs in Malaysia   »   Jobs in Petaling Jaya   »   PR / Media / Communications jobs   »   PR Executive

PR Executive

Petaling Jaya

 

Responsibilities

 

1. Press relations

• Raise awareness of Dyson’s story, Dyson technology and Dyson’s presence in Malaysia.

• Building and maintain relationships with media in Malaysia, including print, online, bloggers and social influencers.

• Seek and develop PR opportunities across all media, partnerships and channels.

• Understand the media landscape by reading relevant media sources to develop a good understanding of the market place.

• Pitching both planned and reactive Dyson stories to media.

Identify and manage a list of Key Opinion Leaders and seeding locations. Amplifying stories where appropriate.

 

2. Content creation

• Produce Malaysia specific content in the form of press releases, interviews, Q&As, online content, event materials, etc.

• Create and develop news stories to secure further press coverage.

 

3. Social media

• Manage client social media channels, Facebook and YouTube, plus more to come.

• Execute global content on Malaysia social media channels and develop supporting local content.

• Spot and respond to opportunities online and in the media (trending conversations and relevant news stories) to build tactical and reactive campaigns.

• Track, respond to and report any online customer service related issues.

• Flag any crisis communications on all social media with PR.

 

4. Administrative and analytic

• Fulfil media requests in a timely, deadline-sensitive manner.

• Monitor and report competitor activity and relevant industry trends, events and opportunities to appropriate teams.

• Handle PR admin including building and maintaining media lists, collating coverage, managing resources such as keeping files and templates in order.

• Complete monthly coverage reports and post-campaign reports for all major launches.

• Monitor, analyse and report PR results.

 

5. Event planning and management

• Plan and manage media events (be it launch event to blogger workshop) from start to finish. Responsibilities include;

o Deduce event core messages and goals.

o Finding and training suitable spokesperson.

o Content creation, scripts, presentations, takeaways, biographies.

o Source and manage event location and props.

o Manage event budgets.

 

6. Strategy

• Jointly develop PR and social media strategy for Malaysia with SEA PR manager.

• Liaise with global counterparts to leverage PR strategies, materials and execution.

 

Experience

• Bachelor’s degree.

• Strong academic track record.

• Ideally experience in working within media relations as well as a busy and deadline line driven environments.

• Experience of writing compelling copy.

• Experience of managing projects from start to finish, whether during school, university, internships or employment

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Company Overview

We are a recruitment firm specializing in talent acquisition and executive search for customer oriented across all industries. Our philosophies for driving this business are; dedication, integrity, and quality of services.

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Company Summary
Zeta Cube
www.zetacube.com.my
26-50 employees
Consulting (Business & Management)
https://www.facebook.com/zetacuberecruit/
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