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Jobs in Malaysia   »   Jobs in Malaysia   »   F&B / Tourism / Hospitality jobs   »   Associate, Branding & Communications

Associate, Branding & Communications

Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore,  Thailand  and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 80,000 local and international  sellers as well as 2,500 brands  serve the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions.
With over 80 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports  equipment  and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first- and last-mile delivery arm supported by 80+ logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).
As a result of our tremendous growth, we are searching for dynamic, entrepreneurial, broad-minded individuals to be part of our expanding team! Join like-minded, motivated individuals and hone in on your creativity as well as implement new initiatives within a nurturing environment!
Reporting to the  Branding & Communications Manager you will be responsible for :
  • Developing effective and impactful campaigns, ensuring ATL/ BTL/ Digital activities are in line with Lazada’s strategic business direction
  • Analyzing market research data to understand current branding challenges and potential opportunities in the market
  • Working closely with partners and external agencies to ensure branding initiatives are performed with required quality and agreed cost & timescales.
  • Managing post campaign reports and brand analytics with actionable recommendations in line with Lazada’s business objectives
  • Project management which includes project status reporting, tracking and follow up to ensure projects are produced on time and within budget
  • Planning and executing media communications and public relations initiatives to support Lazada’s communications strategies.
  • Managing media events including preparation of press release, media advisory, infographics, briefing kits
  • Establish and maintain positive relationships with media, social influencers, and other stakeholders
To succeed in the role, you should ideally have:
  • Bachelor’s Degree in Advertising/Media/Marketing/Communications or equivalent.
  • Minimum 5 years working experience in PR/Branding/ Communications field;
  • Experience in managing all ATL and BTL marketing activities
  • Exposure to the advertising, journalism and public relation industry
  • Mature, meticulous with strong oral as well as written communication and interpersonal skills to work with PR/Media agency, Media owners, and other partners
  • Excellent command of English and Bahasa Malaysia, both written and spoken.  Ability to read and write in Mandarin is an added advantage;
  • Strong ability to work efficiently and effectively, to multi task, and to handle last-minute changes in a fast-paced environment
  • Possess own transport.
Has this role caught your interest? Reach out to for more details or follow for more career opportunities!

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