Job Summary
Oversee the planning and execution of marketing and advertising campaigns, managing promotional events and revenue-generating spaces, coordinating with internal and external event exhibitors/tenants, and ensuring timely delivery of materials and compliance with brand and operational guidelines.
Key Responsibilities
- Marketing & Communications
- Plan and execute marketing campaigns to enhance brand presence and attract target audiences.
- Develop concept proposals, marketing materials, and budgets.
- Foster tenant relationships and cross-promotions.
- Achieve revenue targets through rental of promotions area, advertising space, pushcarts and other identifiable revenue-generating media.
- Evaluate tenant/external proposals and make recommendations.
- Ensure smooth coordination of events and promotional activities.
- Manage licensing and sponsorship applications.
- Oversee project management and post-event evaluations.
- Advertising
- Collaborate with agencies and suppliers to execute advertising campaigns.
- Coordinate production of marketing materials.
- Maintain brand consistency in advertisements and promotions.
- Administrative Duties
- Prepare budget reports and track expenses.
- Monitor press coverage and competitor activities.
- Stay updated on industry trends to enhance marketing effectiveness.
- Manage promotional materials inventory and coordinate publicity efforts.
- To coordinate inter-departmental liaison on the implementation of marketing and promotions.
- To ensure smooth and timely installation and dismantling of events/promotions.
- To attend to issues at the point of event/promotions and to ensure problems are resolved on time.
- To ensure promotional booth/events display follows guidelines & approval given.
- To ensure the advertising materials and advertising collaterals are in place for all the promotional events.
Key Requirements
- Minimum Degree/Diploma in Mass Communications, Marketing or equivalent or at least 2-3 years of similar experience in an officer or executive position, preferably in the mall marketing, event company, advertising, or publishing industry.
- Computer literate (Microsoft Office). Compulsory working knowledge of graphics applications such as Photoshop, Illustrator, Canva, creative multimedia, etc. a distinct advantage.
- Fast-paced, high degree of accuracy & a good head for detail.
- Creative, thinks “out of the box”.
- Good command of English and Bahasa Malaysia (oral and written).
- Good communication skills and ability to work well in a team.
