Responsibilities
A Senior Media Planning Manager’s role is the primary contact for clients on tactical requests and to oversee the day-to-day communications planning and/or buying process for the assigned accounts. This involves translating the clients’ marketing brief to communication implementation together with the team.
Essential Duties & Responsibilities
- Client Management
- Establish a partner-relationship with clients by being involved in the business
environment.
- Provide business solutions through media approaches for assigned brands.
- Ensure professional deliveries in all client dealings.
- Manage clients' requests appropriately (e.g. push back on unreasonable timelines, make judgment or evaluate value on ad hoc requests).
- Take ownership for assigned brands.
- Build and coach high performing team members as required
- Business Partner Management
- Leverage good relationships with business partners (e.g. creative, media owners),
hence the ability to obtain updated information that contributes to the work objectives,
value-add to clients or a smooth campaign placement.
- Conduct professional briefings to business partners on innovations and ensure
alignment to clients' objectives.
- Ensure clear documentation on all communications with business partners.
- Ensure best value from all negotiations across media owners and campaigns.
- Manage and resolve conflicts between team members and media owners.
- Research & Media Applications Proficiency
- Proficient in all syndicated and proprietary media applications.
- Display competency in using advanced functions in each tool.
- Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
- Proficient in using agency's planning approach.
- Financial
- Assist the team members to reconcile all media payment variances of assigned brands.
- Work with team members to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance).
- Follow-up with clients on ageing matters.
- Industry Knowledge (Consumer, Business or Brand Insights)
- Exhibit good understanding and forecast on media/ industry/brand development &
implications to the businesses.
- Evaluate the strategic implications of media/ industry/brand developments.
- Leverage media to achieve brand objectives, hence providing in-depth evaluations or
proposals to assigned campaigns.
- Initiate alternative resources on consumer/brand/ business insights apart from industry sources.
- Investment Management
- Optimize the given investment or allocate appropriate investments by medium/brands.
- Provide investment consultation to client on appropriate budget to meet the desired
objectives.
- Supervise on cost management for brand across medium used.
- Master contract management (e.g. propose, negotiate, track fulfillment, etc.)
- Input on action plans in expenditure reports.
- Reconcile all sources of costing/investment variances.
- Corporate Responsibility
- Participate in pitches and awards submission.
- Demonstrate appropriate behaviors to uphold the company's image, reputation and
credentials.
Additional Information
Our employee benefits package comprises the following:
- 👉 Generous leave entitlements, including birthday leave, rest day and family care leave.
- 👉 Office closure for World Mental Health Day 10th October.
- 👉 Additional Company closure for all 4 major festive Celebrations
- 👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
- 👉 Life and personal accident insurance and group hospitalization and surgery.
- 👉 A hybrid working schedule and with Friday disconnects.
- 👉 Rest Relax & Recharge - office closure last week of December every year.
- 👉 Phone Allowance
