sales and marketing functions are in high demand, according to the report of the post GE14 salary survey
Sales and marketing functions were among the six most popular job categories for 2017-2018 in Malaysia, according to the Post-GE14 Salary Survey report from

The report, which surveyed 1.2 million jobs for job seekers at, as well as human resource managers, recruiters and business owners, said the revenue generating roles are " very crucial "in the fast-paced competitive business environment. He also noticed a greater focus on the brand and digital efforts of companies to continuously interact with existing and potential consumers. Therefore, the need for roles as marketing manager and product manager.

The expected salary for a vice president position (sales and marketing, strategic and planning) is RM15,000 to RM50,000, while senior marketing managers and the project managers can expect to earn RM12,000 a RM40,000. Meanwhile, it is predicted that key account managers will earn between RM6,000 to RM30,000, while digital marketing managers, marketing communications managers and marketing managers are expected to earn a RM5,000 salary to RM10,000

Among the list of industries that were in demand were IT, customer service, F & B / hospitality / tourism and engineering. said that while labor trends in Malaysia differ before and after the general elections, "there is no doubt" that regional labor trends can affect the country due to the globalization of labor functions and the growing number of companies multinationals in Malaysia. One of the trends identified in the report is that jobs and technological skills have been at the best level of growth and they are here to stay, with the demand coming from both technological and non-technological companies. In addition, the roles that involve understanding and working with potential and existing customers are fundamental to business success. To attract and hire more talent, companies need to carry out relevant brand strategies to promote their organizational credibility, ensuring that potential candidates know that they are a great place to work.

To attract the right talent, the report said companies must have talents as consumers and offer the most suitable values ​​and experience for their personalities. From the professional career site to the application stage, it is crucial to maintain consistency and a positive candidate experience. In addition, data driven technologies and artificial intelligence (AI) are a "game changer" in talent management, allowing companies to adapt to the market's increased competitiveness and support changing business needs. AI can offer ideas to help build more sophisticated human resource strategies for better hiring, employee retention, career development and succession planning.