Hy-Fresh Group of Companies is registered under Company Act on 19th June 2002. The rapid growth and development have given opportunities to Hy-Fresh to become an integrated industry of poultry processing and marketing which is well-known in West Malaysia. The development of Hy-Fresh can be observed from the transformation of its business activities.
In 1980’s, Dato’ Sri Pua Tian Siong’s family carried out poultry husbandry traditionally. In the beginning, the limited market demand has contributed only 20 chickens to 400 chickens to the slaughtering process daily. Since then, they carried out poultry husbandry in small scale in Parit Sulong, Johor for total production of 10,000 chickens. After that, the increasing demand has enabled them to raise their productivity from 10,000 chickens to 40,000 chickens. At present, slaughtering process has rapidly increased to 80,000 chickens daily with the help of the expanding market due to the rapid development of the company.
Although integrated poultry activity is still the core business of Hy-Fresh Group, the business of Dato’ Sri Pua’s family has been undergoing expansion and diversity to many related areas such as retail outlet, durian plantation, oil palm plantation, construction and etc. The market of Hy-Fresh Group’s products can be found in many places, including Hypermarket (e.g. Giant, Tesco, The Store, Econsave and etc.), Wholesalers, Restaurant, Hotel and so on.