Digital Marketing Strategist
Kuala Lumpur, Federal Territory of...
1 week ago
Job Description
We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels in Malaysia
You should have a strong grasp of current marketing tools and strategie...
Job Description
We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels in Malaysia
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing executive will work with the marketing team in Singapore HQ, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities:
- Plan, oversee and execute overall campaign calendar across all main touch points, in particular: Campaigns, Newsletters, Social Media, Partnerships, Influencer Marketing, PR, Retail store marketing initiatives, Events and activation.
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Create and conceptualize retail and digital campaigns to attain monthly targets and key campaign objectives
- Constantly improve framework, tools, and processes for marketing to enable better and more efficient workflow
- Conduct weekly post-mortem analysis to measure performance and develop improvements/action points for future campaigns
- Initiate and create a strong support ecosystem to ensure that there’s always:
a) clear communication,
b) heads-up & preparation,
c) feedback & sharing
- Manage partners and local vendors i.e. suppliers, bank/brand/channel partners, local agencies etc.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
- 3-5 years of relevant work experience preferably in start-up, consumer retail
Diploma/ Degree in marketing or a related field
- Solid hands-on experience in marketing planning and strategy
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g. Google Analytics)
- Strong analytical skills and data-driven thinking
- Proficient in copywriting
- Familiar and fluent with marketing tools including SEM / Google Analytics / Mailchimp etc.
- Fluent in English and Mandarin (In order to oversee and execute Campaigns, Newsletter, Social Media in Mandarin language)
Three sons, three generations, three values. Every engagement ring and fine jewellery piece that bears our name is inspired by the desire to create something lasting together, the lessons our father taught us, and these stories that have endured from over 40 years ago. Our story is a story of love. Of a boy for his father following in the family trade crafting precious metal regalia for sultans and royals. Of that boy, now a man, for the young woman who would be his wife. Of their sons who, seeing how devoted they were to each other, followed their footsteps with strong, loving unions of their own. Of three sons for their father, honouring his most cherished values of family, trust, and—above all—love, with a lasting tribute to his legacy, the Michael Trio company.