Purpose & Overall Relevance For The Organization
- Support the digital business performance analytics function within the regional and local Digital Partner Commerce organization
- Ensure cutting edge analytics services are available to all market stakeholders, enabling them to take quantitatively based decisions
Responsibilities
- Co-prepare data analysis for specific account and country DPC team based on Regional DPC Business Analytics framework for (exemplary analytics areas may include but are not limited to):
- Digital sales performance analysis & insights reporting
- Digital web performance analysis & insights reporting
- Digital account diagnostics
- Marketing campaign analysis and optimization
- Range analysis & quantitative assortment optimization
- Paid and organic on-site search analysis & optimization
- Translate analyses into engaging, actionable and easy to digest insights
- Implement global initiative testing and tracking solutions
- Accountable for data sourcing and management for specific account in partnerships with KAM
- Country point of contact for all key external stakeholders (eCom digital analytics, Market finance, etc.)
- Leverage data and reports to improve overall online business of specific account in country
- Ensure effective inputs and influence other stakeholders to take facts-based decisions
- Work with Regional DPC business analytics to input local insights and business reality, improve reporting structures and distil best practices across the region
- Input account specific insights to regional DPC Business analytics
Key Relationships
- Market DPC Partner Development
- Country DPC lead, Digital KAM and Operations
- Country KA team & CTC
- Country Sales Finance
Knowledge, Skills And Abilities
- Experience in different fields of digital measurement tools and measurement platforms for web analytics, Power BI, mobile, paid media, social, sentiment, SEO, among any other.
- Experience in eCommerce environment
- Experience with BI, Financial, Merchandising processes, tools and KPIs (preferably Adobe etc.)
- Profound experience with data and visualization techniques.
- Experience with B2B sales data.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
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