Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Job Summary:
We're looking for a Social Commerce Manager for our client, a leading global consumer goods company. Sitting at the intersection of creators, content and commerce, you'll drive growth across emerging platforms, unlock new opportunities, and help redefine how brands engage, influence and convert consumers in today's digital-first world.
Role:
- Lead the growth and evolution of social commerce channels, developing strategies that drive sustainable GMV growth, improve ROAS, and strengthen affiliate and creator ecosystems.
- Identify, evaluate and pilot emerging commerce opportunities across new platforms and channels through structured test-and-learn initiatives with strategic partners.
- Own social commerce performance frameworks, leveraging data, measurement and reporting to uncover insights, optimize performance and drive business growth.
- Oversee social and influencer ecosystems, including creators, KOLs, MCNs, affiliate networks and agency partners, ensuring effective collaboration and measurable commercial impact.
- Lead end-to-end social campaign planning and execution, partnering with agency teams to deliver audience strategies, campaign deployment, content distribution and performance optimization aligned with brand objectives.
- Drive livestream and video commerce excellence by developing and operationalising performance scorecards that elevate channel effectiveness and commercial outcomes.
- Serve as a trusted advisor on social commerce, creator marketing and platform innovation, bringing forward emerging trends, opportunities and best practices to inform business decisions.
- Lead learning agendas across brands by translating insights into actionable recommendations, scaling successful initiatives and fostering a culture of continuous improvement.
- Build internal capabilities through training, coaching and knowledge-sharing programmes that strengthen social commerce, digital media and analytics expertise across stakeholder groups.
- Influence and engage cross-functional stakeholders through compelling storytelling, strategic recommendations and data-driven insights that support business objectives.
- Ensure all commerce, creator and livestream activities adhere to brand governance, compliance requirements and brand safety standards, safeguarding brand integrity across all touchpoints.
You:
- Bachelor's degree in Marketing, Business, Communications or a related discipline.
- 5+ years of experience in Social Commerce, Influencer Marketing, Digital Media, Performance Marketing or related fields.
- Demonstrated expertise in TikTok Shop and social commerce ecosystems, with a strong understanding of how content, creators and commerce work together to drive growth.
- Strong knowledge of social media platforms, creator economy trends, affiliate marketing models and platform best practices.
- Experience managing creators, influencers, agencies, MCNs, affiliate networks and cross-functional stakeholders.
- Commercially minded with a strong understanding of performance metrics, media optimisation and growth levers.
- Comfortable navigating ambiguity, identifying opportunities and turning insights into action.
- Strong communication, presentation and stakeholder management skills, with the ability to influence audiences at all levels.
- Passion for emerging technologies, digital culture and the evolving social commerce landscape.
- Exceptional verbal and written English communication and presentation skills.
Contract Type: 6 months Fixed Term Contract
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
