Senior Manager Venue Sales & Event Management

As the Senior Manager, Venue Sales & Event Management at ALPHA GALAXY SDN. BHD., you will lead the sales, business development, event coordination and operational management of our 21,000 sq ft multi-purpose event venue in Puncak Alam Selangor. This role is responsible for developing the venue as a revenue-generating business by driving event bookings, managing client relationships, overseeing event execution, coordinating vendors and internal support teams, and ensuring a professional venue experience for corporate, private and community events.

What you’ll be doing

1. Develop and implement venue sales and business development strategies to drive event bookings, rental revenue and venue utilisation.
2. Identify and secure business opportunities from corporate clients, event organisers, agencies, associations, wedding planners, private clients and community groups.
3. Manage enquiries, site visits, proposals, quotations, negotiations and booking conversions.
4. Develop venue packages, pricing proposals, promotional campaigns and partnership opportunities to support revenue growth.
5. Oversee end-to-end event coordination, including client requirements, event layout, setup, AV, F&B, decoration, logistics, parking and post-event follow-up.
6. Coordinate with internal departments and other support teams to ensure smooth event delivery.
7. Source, manage and coordinate with external vendors such as caterers, decorators, AV suppliers, event planners, security, cleaning and logistics providers.
8. Ensure the venue is clean, safe, presentable and operationally ready before each event, including pre-event and post-event inspections.
9. Monitor sales pipeline, confirmed bookings, venue utilisation, revenue performance, client feedback and operational issues.
10. Ensure all venue-related documents and records are properly maintained, fi led and tracked for future reference, reporting, audit and management review purposes.
11. Manage risks relating to property damage, safety, crowd control, vendor compliance, client disputes and payment collection.
12. Prepare regular reports and recommendations to management on revenue performance, market opportunities, operational improvements, pricing and manpower needs.
13. Lead, guide and support the venue sales and event operations team as the business grows.

What we’re looking for

1. Minimum 8 years of relevant experience in venue sales, event management, hotel banquet sales, MICE, hospitality sales, convention centre, exhibition centre or commercial event venue operations.
2. Proven experience in business development, event sales, client servicing and revenue generation.
3. Strong network with corporate clients, event organisers, agencies, wedding planners, associations or hospitality/event industry partners will be an added advantage.
4. Good understanding of event setup, venue operations, AV, staging, logistics, vendor coordination and client experience.
5. Strong negotiation, presentation, communication and relationship management skills.
6. Able to prepare proposals, quotations, packages, sales reports and management updates.
7. Strong leadership, ownership, problem-solving and follow-up skills.
8. Able to work beyond normal office hours, including evenings, weekends and public holidays, depending on event requirements.
9. Degree in Business, Marketing, Hospitality, Event Management, Property Management or a related field.

Perks & Benefits

• Allowance (travel stipends, transportation, etc.)
• Regular team activities
• Company trips
• Medical insurance
• Personal development opportunities
• Paid training and development