Responsible :
- Guide and coordinate the development of creative assets across campaign touchpoints including (but not limited to) in-mall signages, directories, digital and social media materials
- Conduct regular audits to ensure visual consistency and quality across all in-mall communication touchpoints.
- Conceptualise and produce campaign key visuals and design assets supporting marketing activations and seasonal campaigns.
- Maintain strong relationships with creative vendors and service providers to ensure quality production and timely delivery.
- Support marketing activations through photography, videography and multimedia content creation.
- Coach and mentor Design team in technical guidance and training in multimedia tools including motion graphics, photography and content creation, upskilling and optimising efficiency, providing feedback and support regularly
Accountable:
- Champion for mall’s overall design aesthetic and ensure it is in accordance with brand guidelines and corporate identity
- Safekeeping of department’s production equipment, assets and media files
- Accountable for efficient utilisation of design and production budgets within approved campaign allocations.
Contribute:
- Share creative best practices and design inspiration to enhance marketing campaign effectiveness.
- Offer creative input and design perspectives during campaign planning discussions.
- Share innovative ideas to enhance visual storytelling and shopper engagement
