Graphic Designer Textile & Digital Content Executive

Key Responsibilities:

A. Product & Textile Design

• Develop original patterns, prints, motifs, and design concepts for garments, hijabs, scarves, and related textile products.
• Prepare design proposals, mock-ups, and presentation visuals for internal review and approval.
• Translate brand direction, product themes, and market trends into commercially viable designs.
• Adapt artwork and patterns into production-ready files where required.
• Work closely with management, production, and merchandising teams to ensure designs are aligned with product strategy and manufacturing requirements.

B. Branding & Creative Design

• Design creative materials for branding, campaigns, promotions, events, packaging, catalogues, and other corporate or product-related use.
• Ensure consistency in visual identity across all online and offline materials.
• Support the creation of corporate presentation materials, proposals, flyers, posters, and digital assets.

C. Marketing & Social Media Support

• Develop visual content for social media platforms, digital campaigns, and online promotions.
• Assist in planning and producing engaging content aligned with marketing objectives.
• Support basic copy ideation, campaign visuals, and content layout for social media and digital channels.
• Monitor design and content trends relevant to fashion, retail, lifestyle, and Muslimah markets where applicable.

D. AI-Enabled Workflow & Productivity

• Use AI tools, including ChatGPT and other approved tools, to improve design ideation, content generation, campaign planning, workflow efficiency, and internal productivity.
• Support the team in applying AI-assisted methods for faster turnaround of creative and marketing tasks.
• Maintain good judgment in using AI to support, not replace, originality, brand alignment, and commercial quality.

E. Coordination & Execution

• Manage multiple creative tasks and deadlines in a lean operating environment.
• Maintain organized design files, templates, and content assets.
• Coordinate revisions and feedback efficiently with relevant stakeholders.
• Undertake other related duties as assigned by management.

Requirements:

Education

• Diploma or Bachelor’s Degree in Graphic Design, Textile Design, Fashion Design, Visual Communication, Multimedia Design, or related field.

Experience

• Minimum 2–4 years of relevant working experience in graphic design, textile/fashion design, or related creative field.
• Proven experience in designing patterns/prints for garments, hijabs, scarves, or related products is strongly preferred.
• Experience in digital marketing or social media content creation is an added advantage.

Technical Skills

• Proficient in Adobe Illustrator, Adobe Photoshop, Canva, and other relevant design software.
• Strong capability in layout design, pattern design, colour coordination, and visual storytelling.
• Familiarity with social media design formats and digital content requirements.
• Working knowledge of AI tools such as ChatGPT is a must.
• Knowledge of video editing or motion graphics is an added advantage.

Core Competencies

• Strong design sense and creativity with commercial awareness.
• Able to work independently with minimal supervision.
• Good time management and ability to handle multiple priorities.
• Practical, resourceful, and able to function effectively in a lean team.
• Strong communication and collaboration skills.
• Detail-oriented with a high standard for output quality.

Key Performance Indicators (KPIs)

• Timely delivery of approved design outputs.
• Quality and originality of pattern and creative work.
• Contribution to product development and campaign execution.
• Efficiency in supporting digital marketing and social media needs.
• Effective use of AI tools to improve turnaround time and productivity.
• Consistency of branding across deliverables.

Perks & Benefits

• Personal leave
• Open culture
• Personal development opportunities