Digital Marketing Specialist

Description:

We are looking for a motivated Digital Marketing Specialist to lead influencer collaborations, manage paid media campaigns, and drive e-commerce growth across online and social media platforms. This role combines creative content strategy with data-driven insights to boost brand visibility and sales.

Working Location: Menara MBMR, Mid Valley (accessible by LRT Abdullah Hukum & KTM Mid Valley)

Working Arrangement: Monday to Friday, onsite

Working hour: 9am – 6pm (include 1 hour break)

Key Responsibilities

1. Influencer & Content Marketing

• Plan content strategy to match brand goals and drive conversions
• Work with agencies to select and manage KOLs/KOCs (pricing, timelines, scripts, content delivery)
• Write clear briefs that fit brand tone and local culture
• Review influencer scripts and materials for brand consistency and platform rules
• Track campaign results (reach, views, engagement, ROI) and adjust strategy
• Reuse top influencer content for ads and wider distribution

2. Paid Media & E-commerce

• Run and optimize ads on SEM, Meta (Facebook/Instagram), TikTok, and Xiaohongshu
• Coordinate with agencies to boost sales on TikTok Shop, Shopee, and Lazada
• Monitor KPIs and refine ad strategies to grow traffic and conversions

3. Market & Trend Insights

• Keep up with Southeast Asia social media trends, KOLs, and supplement industry updates
• Track competitors and market changes
• Build influencer and content investment plans using data

Skills & Qualifications

• At least 2 years’ experience in influencer marketing, social media, or business development
• Strong knowledge of Singapore and Malaysia social media, especially TikTok and Instagram
• Experience in supplements is a plus
• Skilled in tools like Google Analytics and Google Ads
• Able to execute quickly in a fast-paced environment
• Fluent in English and Mandarin (written and spoken) for communication with China HQ

• Medical Allowance
• Meal Allowance
• EPF, SOCSO & EIS contribution
• All gazetted holidays in Wilayah Persekutuan Kuala Lumpur
• Annual leave from 14 days
• Nearby public transport
• Free snacks
• Young & open culture