Sr. Content Specialist

3.0

Job Type   /   Job Level

Full-time   /   Senior Executive

Company Location

Indonesia

Responsibilities

Responsible for executing end-to-end content projects, campaigns, and brand initiatives from planning to publishing.
Manage campaign workflows across internal teams including Creative, Design, Production, Social Media, KOL, and Ads teams.
Create content planning and content calendars based on campaign and client objectives.
Develop creative briefs, scripts, captions, and overall content direction.
Oversee the content production process from pre-production, shooting, revisions, until final delivery.
Handle live reporting during campaign execution, event coverage, or ongoing projects to ensure smooth coordination and real-time updates.
Act as the PIC (Person in Charge) to ensure all projects are delivered according to timeline and deadlines.
Coordinate directly with clients regarding approvals, revisions, and campaign needs.
Ensure all content outputs align with each brand’s guidelines, tone, and target audience.
Monitor campaign/content performance and provide basic performance evaluations and insights.
Stay updated with social media trends, digital campaigns, and content behavior to implement into projects.
Handle multiple brands and projects simultaneously in a fast-paced agency environment.

Requirements

Minimum 3–4 years of experience as a Content Specialist, Content Executive, Social Media Specialist, or related role in an agency or brand.
Experienced in handling end-to-end campaigns and content projects.
Strong understanding of content planning, creative briefing, scripting, and content direction.
Familiar with social media content production workflows (TikTok, Instagram, YouTube, etc.).
Strong sense of branding, storytelling, and social media trends.
Able to work detail-oriented, fast, and multitask across multiple projects simultaneously.
Strong communication and project management skills.
Comfortable working under tight deadlines and in a fast-paced environment.
Strong problem-solving skills and ability to collaborate across divisions.
Having experience in beauty, lifestyle, FMCG, or entertainment brands is a plus.
Understanding basic social media performance metrics (engagement, reach, awareness, CTR, etc.) is a plus.
Willing to work WFO and be mobile for production/shooting needs when required.

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