We’re looking for a Brand Marketing who can blend strategic thinking with hands-on execution—someone who can help craft our brand story, steer the direction of our content, and create offline experiences that connect deeply with parents and the community.
What You’ll Do
- Brand Marketing
- Support the development and execution of brand strategies that build awareness, trust, and emotional connection with parents.
- Maintain brand consistency across all communications and touchpoints—digital, print, in-school, and events.
- Conduct market research and parent feedback surveys to inform brand positioning and messaging.
- Track brand health metrics (awareness, preference, satisfaction) and recommend improvements.
- Content Direction & Production
- Steer creative direction for Sparks’ content across channels: social media, website, newsletters, and brochures.
- Work with educators, photographers, designers, and videographers to produce authentic, engaging stories from our classrooms.
- Manage content calendars to ensure timely, relevant, and impactful storytelling.
- Review creative outputs to ensure alignment with Sparks’ tone, warmth, and visual identity.
- Offline Event Coordination
- Plan and execute open houses, school events, and community activations that reflect Sparks’ values.
- Oversee event logistics, vendor coordination, and on-site execution to ensure flawless experiences.
- Collaborate with academic and operations teams to integrate events into broader marketing campaigns.
- Measure event success through KPIs such as attendance, parent engagement, and post-event inquiries.
Job Requirements
- Education: Bachelor’s degree in Marketing, Communications, Business, or related field.
- Experience: 3-6 years in brand marketing, event coordination, or content production—experience in education, lifestyle, or family-focused brands a plus.
- Strong understanding of brand storytelling and consumer (parent) psychology.
- Creative eye with an appreciation for detail and aesthetics.
- Excellent communication and project management skills.
- Data-driven mindset with the ability to measure and report impact.
- Collaborative spirit—able to work seamlessly across creative, academic, and operational teams.
- Bonus: Familiarity with Canva, Adobe Creative Suite, or photography/videography basics.
