Managing various online marketing channel to promote financial products to segmented audiences
Acquire customers while maintaining a healthy CAC through various online marketing channel
Conducting primary research to uncover current unique trends in personal finance in digital channel (e.g. app install, affiliate, social media, SEO and SEM)
Monitor and analyze customer journey online to improve customer experience on using our mobile apps / website
Translating marketing data into business insights and decisions
Qualifications
Graduate from a reputable university with degree in Engineering, Computer Science or Mathematics would be ideal
A results driven, independent thinker with superior numerical, financial and technology skills
Experienced on performing data analysis and reporting using SQL and BI tools is preferable
Eager to work in a creative and collaborative environment to do iterative experiments to improve marketing performance
Eager to learn, implement and utilize various marketing technology to help scaling & optimizing the company marketing activities
Energized by brainstorming and iterating on and developing social media, content and performance marketing strategy
