A shared love for fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. Their idea? To bring their dream wardrobe to life so that they could share it with other women. A brand truly made by women for women
Found in more than 400 points of sales around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance. It is easy to recognize a ba&sh dress… The key? The happiness of the woman wearing it.
In 2015, L Catterton private equity firm acquired a 50% stake in the Parisian brand to sustain its development and international expansion, with the support of LVMH expertise and wide network.
Rating Reviews
Rating is calculated based on
2
reviews and is evolving.
Pros: I really appreciate the team spirit here in the marketing department. Everyone's pretty collaborative, and there's a strong emphasis on supporting each other, especially during busy seasonal campaigns. It's a dynamic environment, and I've learned a lot about digital marketing strategies and brand storytelling within the fast-paced fashion retail sector. The leadership encourages creativity, which is refreshing.
Cons: Sometimes, the approval processes can feel a bit slow, especially when working with the global teams, which can impact project timelines. Also, while the culture is great for learning, clearer pathways for internal career progression as a Marketing Coordinator could be beneficial for long-term planning within this growing contemporary women's wear brand.
Advice to Management: Continue fostering the collaborative environment and consider streamlining cross-functional approval workflows. Invest in clearer internal growth frameworks for roles like Marketing Coordinator to retain talent in the competitive fashion industry.
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Pros: I really enjoyed being part of the ba&sh team, the brand itself is beautiful and has a great reputation in the French fashion industry. The store atmosphere was usually vibrant and engaging. I appreciated the employee discount on their stylish apparel. It was a solid first role in luxury retail.
Cons: Compensation and benefits could be more competitive compared to other premium fashion retailers in the Parisian market. Career progression opportunities felt limited without specific training programs being consistently available. Sometimes the workload, especially during peak times, could be intense and felt understaffed.
Advice to Management: Consider enhancing the benefits package and formalizing career development paths to retain talent. More proactive communication on growth opportunities would be highly valued by the team.
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What's the dress code like for a retail associate at ba&sh in Paris?
As a retail associate at ba&sh, the dress code leans towards chic and stylish, reflecting the brand's aesthetic. We're encouraged to wear ba&sh pieces, which is a great way to get familiar with the collections and feel confident serving customers in a fashion-forward environment.
What is the typical work environment like at ba&sh, especially for roles in fashion retail management?
The work environment at ba&sh is generally fast-paced and collaborative, reflecting the dynamic nature of the fashion industry. Team members often support each other across different responsibilities to ensure smooth store operations and customer satisfaction.
FR
