Company Summary

Company Overviews

乐纯食品科技有限公司(“乐纯”),是一个由一大群健康的吃货一起创造的多品牌消费品公司。乐纯的主要产品为各类型的健康食物,包括滤乳清酸奶、谷物坚果零食、健康饮料等。目前有超过80万的健康吃货用户。

因为乐纯的创新性、执行力、和火箭般的发展速度,我们从创立至今的短短一年内已经获得了来自真格基金、IDG资本、华创资本、阿里巴巴集团总参谋长曾鸣教授等中国最顶尖的投资机构和投资人的三轮投资。硅谷投资教父、特斯拉和SpaceX的早期投资人Tim Draper担任公司战略顾问。

乐纯在做的,本质上是在通过“用户驱动”的方式提升快消品公司五个核心模块的运营效率,包括:(1)产品研发(2)品牌建设(3)推广传播(4)销售供应链(5)用户体验的持续优化。

我们只招募A类人才,这个团队汇聚了传统和非传统行业各个领域最具经验的专家。

或许我们会成为下一个可口可乐。但此时此刻,我们只想做一些有意义的事情。

一直有很多小伙伴想加入乐纯团队——一个用 #公开•透明•参与#的新理念做酸奶的创业团队。

Rating Reviews

Rating is calculated based on 6 reviews and is evolving.

Featured Reviews

Senior Product Manager
3.9
17 September 2026
Innovative Food Tech Role With Ambitious Leadership
Pros: 乐纯 really pushes boundaries in the CPG and food tech space here in China. As a Senior Product Manager, I've had a lot of autonomy to shape product strategies and see them come to life. The pace is fast, which is great for learning. The teams are generally very dedicated and passionate about the company's mission and bringing high-quality products to consumers.
Cons: While leadership has a strong vision, communication about strategic shifts could be more consistent. Sometimes, priorities can change quite suddenly, which can be a bit disruptive to ongoing projects. It would be beneficial to have more structured feedback loops on long-term career development paths within the product team.
Advice to Management: Consider more transparent communication on long-term strategy adjustments and invest in clearer career progression frameworks for employees in roles like product management to enhance retention and morale.
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Marketing Specialist
3.7
20 September 2026
Engaging Work in Food CPG, but Processes Need Streamlining
Pros: I appreciate the opportunity to work on innovative products in the food and beverage sector at Le Chun. The team is generally collaborative, and there's a genuine enthusiasm for building the brand. Exposure to different marketing campaigns and digital strategies has been valuable for my career development. The Beijing office location is convenient.
Cons: Some internal processes feel a bit unorganized, which can lead to minor delays or confusion between departments. Clearer communication channels and project management tools would really help. It's not a major issue, but something that could definitely improve the day-to-day workflow for the marketing team.
Advice to Management: Consider investing more in robust project management systems and cross-departmental training to enhance operational efficiency. This would greatly benefit team collaboration and overall productivity.
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Product Development Specialist
3.7
27 September 2026
Innovative Products, but Leadership Communication Could Improve
Pros: Working at 乐纯 provided great exposure to the fast-paced Chinese consumer goods market. The R&D team was collaborative and we worked on some genuinely interesting new product launches. It's a place that encourages hands-on experience and learning about market trends.
Cons: While the vision is strong, the execution from leadership sometimes felt unclear, leading to shifting priorities. This could cause some frustration for teams trying to meet development timelines. Better strategic alignment and communication would really help.
Advice to Management: Continue investing in product innovation, but work on establishing clearer long-term strategies and communicating them consistently across all departments to ensure everyone is aligned.
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Common Questions About 乐纯

What's it like working in category management at LePure (乐纯) in Shanghai?
Does 乐纯 offer remote roles in the food and beverage industry, or is it mostly in-office for their smaller team?
What was the interview process like for a Product Manager role at 乐纯, a growing food and beverage company in Shanghai?
Does 乐纯 allow for personal style in their Shanghai office dress code?
What's it like working in the food and beverage industry at Le Pure, a growing company in Shanghai?
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