Media Implementer and Buyer (Fresh Graduate)
Full-time
Fresh/Entry Level
1 month ago
Optimized media campaigns on clients whose buying metrics to be delivered on post buys.Cleverly used TV ratings trends and Reach/ GRP curve.....
- Optimized media campaigns on clients whose buying metrics to be delivered on post buys.
- Cleverly used TV ratings trends and Reach/ GRP curve analysis (mainly) to make good forecast of the future rating and its trends and applies these learnings in the TV implementation and optimization.
- Understand the local sentiments like seasonality, content type and/ or back to back program performance for the period in planning to forecast future ratings.
- Active engagement and relationship with media owners to know how to use and manage current TV scenarios that will impact and influence our TV campaigns.
- Ability to use these media information to hold discussions with media owners and clients.
- Understands the role and potential of alternative marketing and media options within overall marketing mix to integrate them with specific brand goals and objectives
- Display good knowledge of news circulation channels in order to effectively disseminate the information through the right channel
- Reconcile with media owners on bookings and billings respectively.
- Quality control in bookings and ensuring its accuracy before sending out.
- Ensure media bookings and invoices tally for efficient and timely Finance Invoicing
Checking of print quality on tear-sheets, broadcast logs and clear digital invoice matching
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