The Role
As the key leader working across multiple teams, you’ll live at the intersection of media, creative, analytics, social, and content. There are tons of digital social and content opportunities out there—you’ll figure out which opportunities are right for our clients and how to activate them.
KEY RESPONSIBILITIES
· Leading the strategic process, providing the insights and tactics to create content, build audiences and amplify a client’s reach
· Providing smart perspective on overall social and content industry landscape, trends and best practices
· Driving thought leadership around content development, engagement practices, measurement, and process
· Helping brands develop governance and escalation policies for their social media engagements
· Cultivating strong relationships with 3rd party content providers and websites
· Presenting to and strategizing with clients on specific brand social initiatives