About Us
Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, Bjak.com, helps millions find the insurance policy with the best value and highest coverage for them. Our investments in technology such as Custom API, blockchain, trading systems and data science is to enable easy access to financial services that were previously inaccessible or difficult to understand.
Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.
Role Overview:
The Digital Marketing Executive will play a pivotal role in developing and executing digital marketing strategies to enhance brand visibility, drive website traffic, and generate leads. This individual will be responsible for managing various digital channels, analyzing performance metrics, and implementing optimization tactics to maximize ROI. The ideal candidate is creative, data-driven, and adept at leveraging digital platforms to achieve marketing objectives.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions.
- Manage and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and identify areas for improvement.
- Conduct market research and competitor analysis to stay informed about industry trends and best practices.
- Collaborate with cross-functional teams, including design, content, and sales, to ensure alignment and consistency across marketing initiatives.
- Stay up-to-date with emerging digital technologies and trends, and recommend innovative approaches to enhance digital marketing activities.
- Manage relationships with external vendors and agencies as needed for digital marketing initiatives.
- Provide regular reports and insights to management on digital marketing performance, highlighting successes, challenges, and opportunities for growth.
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in digital marketing roles, with a strong track record of success in developing and executing digital strategies.
- Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, Facebook Business Manager, email marketing software, and content management systems (CMS).
- Solid understanding of SEO principles and best practices.
- Excellent analytical skills with the ability to interpret data and draw actionable insights.
- Strong written and verbal communication skills, with the ability to create engaging content for various digital channels.
- Creative thinker with a passion for staying abreast of industry trends and emerging technologies.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Team player with strong interpersonal skills and the ability to collaborate effectively across departments.
- Certification in digital marketing or related fields (e.g., Google Ads certification) is a plus.
